Sandler Training

The franchise offered consists of the right to operate a Sandler Training business devoted to a distinctive style of training persons in the fields of sales and sales management, management consulting, human relations, leadership development, coaching and methods of teaching such subjects through ongoing training, seminars and workshops.

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Sandler Training


Sandler Training Franchise Cost and Requirements for 2022


#1 Rated Training Franchise by Entrepreneur Magazine nine times, including 2010.

The Wall Street Journal named Sandler one of the top 25 high performing franchises (2008).

Today's Leader in Innovative Sales and Sales Management Training

Who We Are

Sandler Training is the leading provider of a comprehensive set of sales, management, leadership, coaching and related training programs. The privately owned company was founded in 1967 by David H. Sandler and Edna C. Sandler. David was a visionary sales trainer, motivational speaker and author of "You Can't Teach a Kid To Ride a Bike at a Seminar." Sandler Training has grown exponentially over the past 40 years to become the training industry's most successful and widely used sales and management curriculum and development programs. Its key - and still unique - feature is its ongoing reinforcement of Sandler's core teachings. Through continued support and follow-up training sessions, Sandler Training transforms the sales culture of organizations, whether they are a Fortune 500 with two thousand salespeople around the globe, or a small business with just four sales reps.

What We Do

Sandler Training is based on reinforcement training. Changing people's attitudes and behaviors and their total mastery of a new selling methodology is not a "quick fix" solution that happens in a one-day seminar or an eight-week course. Producing lasting change in people only comes about through ongoing reinforcement: classroom-based training delivered every week.

Using its unequalled network of 235 Sandler Training Franchises in the U.S.A., Canada and 25 other countries, Sandler solutions range from a single-site company with a few sales professionals serving local clientele to a global enterprise with thousands of professionals serving different geographic and business vertical markets. Sandler's extensive curriculum covers sales, management and leadership training, executive coaching and other programs tailored to individual client needs.

For more than 40 years, Sandler Training has been a leader in sales and sales management training. Sandler's distinctive, non-traditional selling system and highly effective sales training methodology have helped salespeople and sales managers at every level take charge of the selling process.

Company Details

Established: 1967
First Unit Franchised: 1983
Franchised Units: 154 plus 92 international
States Registered In: All states
Canada Franchises: Yes
International Franchises: Yes

Support and Training Offered By Sandler Training

Financial Assistance Provided: No
Site Selection Assistance: Yes
Lease Negotiation Assistance: No
Recruiting Assistance: yes
Co-Operative Advertising: No
Training: Initial training of eight days is done at the Sandler home office in Baltimore, Maryland. Daily phone coaching is available through a Sandler coach. Training is reinforced by national train-the-trainer schools three times a year. Supplemental regional training meetings are also provided.
Other Info: The best fit for a Sandler franchisee is someone who "loves to sell and likes to train." They normally come out of B2B sales such as, High-Tech sales, Healthcare sales, Financial services, Insurance sales or something comparable.

2022 Franchise Requirements Needed to Own a Sandler Training Franchise.

What does a Sandler Training Franchise Cost?

Sandler Training franchise fees for 2022:

Cash Investment: $100,000
Total Investment: $116,525-$163,500
Minimum Net Worth: $250,000
Franchise Fee: $49,000 (USD)
Royalty: $1,200 at month 9
Ad: $435 at month 9
Average Number of Employees: 1-2
Passive Ownership: No
Home Based: Yes/With a Training location
B2B: Yes
Master Franchise Opportunities: Internationally

Is Sandler Training a Semi Absentee Franchise with a Passive Ownership Opportunity?

No. Sandler Training is not a semi absentee franchise. The owner of the franchise (the franchisee) is expected to be involved in all aspects of day-to-day operations.

Is Sandler Training a Home Based franchise?

No. Sandler Training is not a home based franchise opportunity.

What Do Sandler Training Franchise Owners Make?

This information is not available. Sandler Training does not offer an Item 19 in their Franchise Disclosure Document.

Is Sandler Training a Master Franchise Opportunity?

Yes. Sandler Training is a master franchise opportunity. A master franchisee is responsible to recruit, train and support franchisees in their territory.

Does Sandler Training Offer a Veteran Discount?

Yes. Sandler Training franchise does offer a veteran discount.

Does Sandler Training Work with E2 Visa and EB-5 Visa Candidates?

Yes. Sandler Training franchise does work with E2 Visa and EB-5 Visa candidates.

Is Sandler Training Looking for Franchisees in Canada?

Yes. Sandler Training franchise is looking for Canada franchisees.

Is Sandler Training Looking for International franchisees?

Yes. Sandler Training franchise is looking for International franchisees.

Additional Information

Additional Categories

Management & Training, Non Food Franchises

Number of Units Open

100+ UNITS

Cash Required

$100,000 - $250,000

Master Franchise


Passive Franchise


Home Based Franchise


Item 19 Franchise


Veteran Discount




Franchise Opportunities in Canada


International Franchise Opportunities


E2 Visa Franchise


Sandler Training Franchises for Sale

Click Here to inquire about existing Sandler Training franchises for sale. We may have Sandler Training franchise resales. A franchise resale is an already established franchise owned by a franchisee and the franchisee is looking to sell their franchise.

The International Franchise Professionals Group (IFPG) is an internationally recognized membership-based franchise organization. IFPG Franchise Consultants guide aspiring business owners through the process of identifying and investing in franchise businesses. The IFPG represents more than 550 franchises. We do not represent all franchises listed here. By clicking on "Request a Consultation," you are agreeing to be contacted by one of our Certified Franchise Consultants to discuss franchise ownership.

About our rankings: The IFPG uses its internal data collected from our membership portal to identify which franchises had the most activity in the past week. This ranking system is not based on franchise sales, franchisee success rates or number of units open. Our ranking system should not be used to make a decision on which franchise to buy it was solely created for internal purposes and for our IFPG Members.