Difference Between Franchise Consultant and Franchise Broker

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What is the difference between a Franchise Consultant and Franchise Broker? The simple answer to this question is… “it depends on who you ask.”

Any individual that helps other individuals in the process of buying a franchise can be considered a Franchise Consultant or a Franchise Broker. Let’s define the terms “consultant” and “broker” to help us better understand the general difference.

Consultant

According to Wikipedia, a consultant (from Latin: consultare “to deliberate”) is a professional who provides expert advice in a particular area. A consultant is usually an expert or an experienced professional in a specific field and has a wide knowledge of the subject matter.

Broker

According to Wikipedia, a broker is an individual person who arranges transactions between a buyer and a seller for a commission when the deal is executed.

Franchise Consultants Work from Home

Relationship with the Client

The relationship between the Franchise Consultant and their client is best described as “consulting.” They are offering expert advice to their client so therefore the best way to describe their role to outsiders from the franchise industry is a Franchise Consultant.

IFPG Franchise Consultants are not restricted by territories. This means you can work from anywhere. In fact, 99% of our IFPG Consultants never meet with their client face-to-face. Consultations are done by phone and your clients can live anywhere.

Broker Relationship with the Franchisor

Franchise Consultants are In Demand in the Franchise Industry. Franchisors Want to Pitch You Their Franchise.

The Franchisor is the parent company selling the franchises. The relationship between the Franchise Consultant and the Franchisor is best described as “brokering.” In the eyes of the Franchisor, the Franchise Consultant is arranging a transaction between a buyer and a seller for a commission when the deal is executed.

In the Franchising industry, these two terms are often used interchangeably.

To the outside world and to your clients, you should refer to yourself as a Franchise Consultant. You offer advice to your client and help guide them to the opportunity that is right for them. You are their expert.

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