What is a Franchise Consultant? (Franchise Broker definition)

Definition of a Franchise Consultant

Franchise Consultants counsel people who are considering franchise ownership. With the candidate’s best interests in mind, IFPG Consultants guide candidates through the selection, evaluation, and the buying process. Once a candidate decides on a brand, Consultants may also assist in acquiring the necessary capital to own and operate the business.

Franchise Consultants (also known as Franchise Brokers) are Similar to Real Estate Brokers

The role of a Franchise Consultant is similar to a buyer’s real estate agent.

Similar to a real estate agent, a Franchise Consultant acts as intermediary between a potential Franchisee and a Franchisor. The Franchise Consultant’s job is to determine what his candidate’s ideal business is and narrow down opportunities that best match the candidate’s interests, experience and resources. Just as there are multiple homes on the market to choose from, there are hundreds of opportunities— some of which the candidate may have never considered or heard of. In the end, the Franchise Consultant's most important job is to help a candidate decide which business is a good fit by explaining the pros and cons of various options.

Franchise Consultants are Paid Commissions to Sell Franchises

Similar to a real estate agent, a Franchise Consultant acts as intermediary between his client (potential Franchisee) and the Franchisor. The Franchise Consultant’s job is to determine what his client’s ideal business is and narrow down opportunities that best match the client’s interests, experience and resources. Just as there are multiple homes on the market to choose from, there are hundreds of opportunities— some of which the client may have never considered or heard of. In the end, The Franchise Consultant's most important job is to help his client decide which business is a good fit by explaining the pros and cons of various options.

Who Makes the Ideal Franchise Consultant

Franchise Consultants come from all types of backgrounds and industries. Whether you want to start part-time and grow at your own pace, or jump right in with both feet, ask yourself:

Do you...

  • Want the freedom of being your own boss?

  • Have good communication/soft skills?

  • Enjoy helping people?

  • Have a business acumen?

  • Enjoy networking and meeting new people?

  • Like the idea of attending fun industry events?

  • Have a desire to be part of the billion-dollar franchise industry?

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Franchise Consultants Come from Many Different Backgrounds and Industries

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