Franchise Consultant Job Description
Franchise consultant jobs and franchise broker jobs can be both lucrative and rewarding. They offer unlimited potential in a booming industry. They also offer a chance to truly make a difference. As an IFPG Franchise Consultant, your goal is to guide candidates with virtue and integrity. You will educate your candidate and help him determine if franchise ownership is the right path. If it is, you will work with your candidate to find franchise opportunities that would best suit his interests, skills, lifestyle and budget.
Franchise Consultant Skills
The most important skills needed for successful franchise consultant careers are intangible. It’s essential to be a good listener. You must listen to your candidate carefully to fully understand his goals and desires for his next step. Franchise consultants must also have initiative to do the research, networking and relationship building necessary to fulfill all of the franchise business consultant duties. For example, to gain the knowledge to best serve candidates, franchise consultants should take the initiative to meet with franchisors (by phone, Zoom, or in person) and take advantage of the learning opportunities offered by their franchise broker network. A typical franchise consultant profile is a people-person who is friendly and outgoing, is a strong communicator and is organized. You could compare a franchise consultant’s job description to a matchmaker’s. But instead of finding a match for potential life partners or a husband and wife, you will find the perfect match between business partners, or the franchisor and the franchisee.
Manage Candidate's Expectations
Part of the franchise consultant’s role is to manage a candidate’s expectations and provide objective information. Your role as a consultant doesn’t stop once the franchise is selected. At that point, you work as a guide to answer any questions that the candidate may have during the franchise discovery and research processes and give advice when appropriate. You can also help the process along by introducing candidates to lawyers and lenders using IFPG’s Vendor Directory.