Diesel Barbershop welcomes a new Franchisee in Houston, TX. Diesel has now awarded over 100 total shops!
The first Diesel Barbershop opened in 2011 in San Antonio, TX. It’s the modern-day version of the vintage corner barbershop, and appeals to what today’s customers want in a haircut experience: Awesome barbershop with a real man-cave feel! Diesel Barbershop is a full-service shop that is more rugged and masculine than the competition. Customers are offered a free beverage and can play classic arcade games. Simply put, it is taking the industry by storm and franchisees are impressed by the awesome culture that Diesel has created.
Who is Diesel’s target audience? Diesel customers are male, 16 to 75 years old. Diesel also cuts boys hair. Diesel customers are looking for a place where they can relax, maybe drink a beer, while getting their haircut & a shave. Free from the drama that sometimes comes with beauty salons or the cheap, quick cut hair-care chains. They are also looking for a more masculine atmosphere where they’re free to talk sports or whatever their interests are with their barber or other customers.
Congratulations on a job well done!