IFPG News

How to move people through fear into rational decision making

In a valuable session hosted by IFPG and led by Joe Mathews, we dove deep into advanced coaching techniques to facilitate the progression of franchise consultants in their career journeys. These techniques are grounded in proven psychological methods that help individuals overcome fear, address concerns, and commit to action.

Three Key Takeaways:

  1. Techniques to help you move from a state of fear to decisive action.
  2. Strategies to reveal and manage hidden issues and concerns.
  3. Ways to guide candidates from irrational thought processes towards rational problem-solving.

A brief about Joe Mathews:
Joe Mathews, a founding partner of Franchise Performance Group, carries more than 20 years of experience working with prominent national chains such as Subway, Blimpie, Motophoto, and Entrepreneur's Source. Joe's expertise lies in franchisee recruitment, sales, and performance enhancement. He frequently speaks at IFA conferences and formerly served as an instructor with the ICFE (Institute of Certified Franchise Executives). In addition, he has authored and co-authored four notable books in the field of franchising.