IFPG has announced the launch of a franchise
broker-focused, customizable website solution. All active IFPG
consultant members have the opportunity to purchase and use this
unique product to develop a user-friendly, professional website for
business. The pre-designed, ready-to-go website package allows
brokers to get their online presence started fast.
About the Product
The solution, created by IFPG Digital (an IFPG company), was
designed with franchise brokers in mind. As part of IFPG, the
website will automatically update with a current list of all IFPG
franchises, giving the website an increased degree of credibility.
The website technology is consistent with widely used franchise
portals, allowing users to access potential leads easily.
Fully customizable, IFPG designed the website solution for easy
maintenance and modulation. All websites are designed with mobile
use in mind. Your website will look nice and function well on any
screen. As part of the website package deal, brokers can:
• Access a variety of templates
• Enjoy real-time franchise listings directly on the site
• Choose from custom themes
• Choose a personalized domain name
• Link to social media platforms including LinkedIn, Twitter,
Facebook, and YouTube
• Add/edit/remove pages as needed
• Showcase their best franchises on the homepage
• Take control of their own search engine optimization (SEO)
• Use, modify, or replace a pre-developed eight-page set of
The initial cost of the pre-made website with all these features
is $1,199.40. After the first year, users can expect to pay $8.34
monthly ($100 per year) for hosting.
Why Invest in a Website?
As a franchise broker, you need more than a business
card and a phone number listing to generate interest in your
services. In today's world, every professional needs an accessible,
professional website. Without one, you could lose valuable
opportunities to interact with prospects and clients.
A well-designed website can improve your professional reputation
and establish you as a thought leader in your field. Consider it as
a base for online marketing and prospect engagement, and use it to
generate, nurture, and convert leads. Widen your scope and grow
your business with a dedicated website designed to help leads
Custom, modern websites from web-designers can cost thousands of
dollars, and may not provide a client with the tools needed to
succeed in the industry. The IFPG website offerings include
everything a broker needs to launch a live website from day
Differentiate Your Brand
The IFPG Digital website offering can help you stand out as a
broker in your region. Whether you want to target a particular
franchise industry or a certain geographical area, use the
customized features to make your brokerage look and feel different
from your competitors. Here are some tips for helping your new
website earn qualified leads:
• Add multimedia - Use images and video to take your page from
bland to engaging.
• Update SEO tags regularly - Search engine visibility will
improve the flow of site traffic.
• Customize your content - Give your content a personalized
touch to draw in readers. Consider starting a blog!
If you're ready to get started or want to learn more about how a
franchise broker website can help you, contact Mary Ann Peres or
give her a call at 888-977-IFPG x105.