The newest franchise owners are an equity firm that represents and manages an investment fund. They were seeking a proven concept with operational simplicity, as their goal is to scale. After evaluating opportunities, they secured five territories in Oklahoma, impressed by the franchise’s seasoned executive team, strong market differentiator, and low-labor model, which gave them confidence to move forward.
SWEAT440 has pre-programmed classes directed by virtual trainers while 1-2 entry-level coaches walk the floor to support safety and provide modifications.