Sharpening the Saw

Top Franchise Consultants never stop learning and educating themselves on the latest trends, strategies, and best practices in the industry. By attending conferences and trade shows, you will gain valuable opportunities to network with other professionals as well as insights and knowledge. Other ways to gain indispensable knowledge include listening to podcasts hosted by franchising experts and following news sites. Information from these articles and podcasts can inform your recommendations to candidates. Additionally, reading books and industry publications can provide Franchise Consultants with a deeper, more detailed understanding of the business model. Podcasts and news articles can serve as more digestible supplements.

To better understand brands that you can recommend to candidates, reach out to franchisors and franchise owners and ask them specific, open-ended questions. Attending Discovery Days are also beneficial. Keep in mind: Don’t rush the process! Take the time to ask questions and really get to know the story behind a brand. It’ll benefit you and your candidates in the long run.

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Red Boswell, President

“IFPG's mission is to connect franchise professionals. As the world's most trusted Franchise Consultant organization, my team and I will assist you in gaining clarity on whether or not IFPG is the right choice for you. Over 1,500 members have decided to build their businesses with us. Thank you for giving us the opportunity to serve you.”

Red Boswell, President

Franchise Broker Education Will Benefit Your Business

Top Franchise Consultants can sharpen the saw by continually educating themselves. Not only does this benefit you, but your candidates will be better served while on their journey to franchise ownership.  

Utilizing Social Media

Franchise Consultants can follow industry thought leaders and influencers on social media platforms like LinkedIn, Facebook, and Twitter. Additionally, you can follow franchise associations, industry publications, and other consultants who provide a wealth of information on the latest franchise trends, best practices, and success stories. You can also join groups on these platforms to connect with prospective candidates. 

Staying Updated with Franchising News Sites

Franchising news sites are great sources of information for Franchise Consultants. Sites like FranchiseWire offer the latest news, trends, and expert opinions for franchisors and franchisees in informative articles that you can share with candidates. There are also resources for veterans to provide them with information about how they are valued members of the industry. These sites are important tools for Franchise Consultant learning.

franchise consultant learning
Franchise Consultant development is at the heart of what IFPG does.

franchise broker education
Speed Networking at the IFPG Retreat

Benefits of Franchise Broker Education

The best Franchise Consultants never stop learning. Not only does it increase personal and professional development, but it has added benefits for your Franchise Consultant business. 

  • Improved credibility: Further education can help you build credibility and establish yourself as an expert.
  • Better service: By staying updated with the latest trends and best practices, you can provide better service to candidates.
  • Competitive advantage: With advanced industry knowledge, you differentiate yourself from the competition.
  • Increased referrals: Consultants have become a top source of conversions for franchise sales in recent years. Further Franchise Broker education can help you provide better value to candidates and increase the likelihood of referrals.
  • Networking Opportunities: Networking is key for Franchise Consultants, be it in-person or online. With a Franchise Consultant webinar, you can save on travel costs and attend from wherever you can. Organizations like the International Franchise Professionals Group (IFPG) understand the importance of networking and host annual events as well as offer Franchise Broker courses to ensure you have the tools you need to succeed.  

As a Franchise Consultant, you play an important role in the growth of franchising. To run a successful Franchise Consultant business, keep yourself updated by staying active on social media and visiting franchising news sites. Further Franchise Broker education can improve your credibility, give you a competitive advantage, and increase referrals to help grow your franchise consulting business.