Delaney Hetzer

About Delaney

Delaney Hetzer is a marketing and communications professional specializing in brand storytelling, social media strategy, and franchise marketing. She has experience supporting franchisors, franchisees, and industry organizations through strategic content creation, digital engagement, and relationship-driven marketing initiatives.

Her background in franchising began at the Titus Center for Franchising at Palm Beach Atlantic University, where she supported franchise research publications, marketing initiatives, and industry engagement; while earning her Bachelor of Science in Business Management with a Concentration in Franchising and Organizational Leadership. Delaney began her journey with IFPG serving as a Retreat Intern from 2023 to 2025. In her role as Member Relations Coordinator and Social Media Specialist, Delaney’s work is rooted in authenticity and communication, helping to support environments where franchise relations grow and thrive.

Delaney's insights on IFPG

"I found my way into the franchising world, like most, by chance. I soon understood the power of networking and how relationship-driven IFPG truly is. People often highlight the community that is built around franchising, but IFPG actively works to cultivate the network. In IFPG there is a genuine willingness to help others succeed, for the greater good. Watching experienced professionals openly share knowledge and guidance with myself and others has been one of the most impactful parts of my experience. It truly is a network that rallies around its members, and as someone early in their career, being in this environment has been an incredible opportunity to learn from people who are shaping the future of franchising. I am excited to give back to a network that has supported me greatly and taught me so much."