Holly Smith

About Holly

Holly brings a unique blend of marketing strategy, operational leadership, and systems thinking to her role at IFPG.

Her career spans business administration, marketing, and public-sector work, with experience across the United States Department of Defense, nonprofit organizations, and mission-driven teams. These environments sharpened her ability to manage complex projects, communicate across diverse stakeholders, and translate data into actionable strategies, skills that now sit at the core of her work at IFPG.

Holly began her journey at IFPG in a member-facing role, gaining firsthand insight into the organization's community's needs, challenges, and goals. Now serving as Senior Manager of Marketing & Operations, she leads initiatives that bridge creativity with structure, building scalable marketing systems, streamlining operations, and aligning teams, technology, and data to drive measurable growth.

Known for her ability to connect big-picture strategy with the details that make it work, Holly is passionate about creating systems that don’t just look good on paper but consistently deliver results.

Holly’s insights on IFPG

It didn’t take long to realize that I was joining an extraordinary company. IFPG built its foundation on integrity, ingenuity, and respect. Everyone on the team uses their strengths to create an environment ideal for growth and success. I’ve always believed in following opportunities because that is where new passions and skills are discovered. I’m honored to have the opportunity to learn from some of the best in the business and excited to be part of the IFPG team.