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Mark Elson is Director of Franchise Development for HouseMaster, a home-services concept under Neighborly Brands. Mark has spent more than 25 years in the franchise industry starting as a partner-owner of a sporting goods franchise system. After selling his interest in the franchise system, Mark managed U.S. Field Operations for a multi-national home improvement franchise before launching his company, NavisPoint, in 2009. Since that time, Mark has worked in many capacities including as a franchise broker, developer and consultant with dozens of well-known brands.