Michael Peterson is the President of Franchise Beacon and a seasoned franchise professional with over 10 years in the franchise world. Michael was formally the Senior Director of Franchise Development, Vice President of Operations & Director of Training and Senior Director of Franchise Development for Pay N Trade franchise.

Michael currently leads a team of experienced professionals within the franchise space, with both current and past operations as franchisees and franchisors specializing in taking small businesses and turning them into franchises. Michael's company also helps existing franchisors with their sales, marketing, and compliance challenges.