ActionCOACH Business Coaching

ActionCOACH is the #1 cutting-edge business coaching franchise organization and our vision is world abundance through business re-education. We are achieving this by working with business owners and leaders to scale and grow their business, increase profits, increase team effectiveness, and increase the overall operating efficiencies, plus so much more.

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ActionCOACH Business Coaching

ActionCOACH Business Coaching Franchise Cost and Requirements for 2024


About Us

ActionCOACH is the #1 cutting-edge business coaching franchise organization. The world's first, largest, and best in the business coaching industry, ActionCOACH's methods and processes offer guaranteed results and high ROI for clients in any industry with programs at every price point and innovative, proven strategies.

Proven Systems, Guaranteed Results

We work with business owners and leaders to scale and grow their business, increase profits, team effectiveness, and overall operating efficiencies. As an ActionCOACH franchisee, you will use your own business knowledge and experience, coupled with our proven systems and world-class support and ongoing training.

If you are passionate about business and creating a path for others to succeed, then discover for yourself why ActionCOACH is leading the charge in business growth across the globe. With low overhead, high profit margins, and short B2B sales cycle, you hire an unlimited number of coaches as your coaching firm grows.

Freedom to Create Your Legacy

The ActionCOACH firm model is a simple, yet robust vehicle through which to create your own successful future. As an ActionCOACH franchise owner, you will be able to make a profit out of your passion.

Business coaching is a recession-proof business and the 2nd fastest growing profession behind IT. This is YOUR chance to become a part of this rapid-growth industry.

Company Details

Established: 1993
First Unit Franchised: 1997
Franchised Units: Nearly 1000
Company Owned Units: 2
States Registered In: States Registered In: All States (Currently, ActionCoach is accepting broker referrals from all states.)
Canada Franchises: Yes
International Franchises: Yes

ActionCOACH 2.0: the Firm Franchise and the FDD

When starting the Business Coaching industry 30 years ago, ActionCOACH was a single coach, owner operator model, called a "Practice", with no territory exclusivity working from a home office. Along the way, we allowed Coaches to add another coach or two to their Practice which some did, but most didn't. It was truly a "be a coach" model.

All the "me too" brands copied and that is largely what the industry is today, single coaches or very small groups of coaches mostly working from home offices with no real scalability or salability. They own a job not a real business and it will die when they retire.

As ActionCOACH continued to grow and mature, we innovated various growth models with our best Franchisees who had the biggest visions. We wanted to create a model that allowed for true wealth creation, scalability and semi-passive ownership.

We eventually perfected our current "Firm" model which is designed to be both scalable and highly saleable. It is analogous to a larger law firm compared to a solo attorney office. The Firm franchisee can even provide its employee business coaches the opportunity to "make partner" if the Franchisee wants to allow for that.

An ActionCOACH Firm can be semi-passive or active and the Firm is operated from a professional office (a shared office like Regus or WeWork is sufficient) and has a semi-exclusive territory of approximately 10,000 businesses in contiguous zip codes.  One executive office can support multiple territories with small satellite offices allowing for significant economies of scale.

The Firm owner will immediately starts building their team to both grow faster, have added capacity to support more clients and even position their staff to buy them out in the future when the Firm owner elects to retire.

After testing, measuring and tweaking the Firm franchise model for several years alongside the Practice business coaching model, in 2022 we were so confident with the model and the future of the Firm, ActionCOACH officially stopped selling Practices and now only sells Firm franchises.

The full transition to Firms will continue until all the current Practice owners eventually retire, upgrade to Firms or get absorbed by a Firm. 

IMPORTANT TO KNOW:  In the interim, during the transition and maturing of Firms, there are several things to note:

  1. Item 19:
    1. Since ActionCOACH transitioned to "Firms only" very recently in 2022, we don't yet have many long-term mature Firms.
    2. Most of our Firms are either newer or are led by long term former Practice owners who upgraded their franchise to a Firm.
    3. We still have a lot of legacy Practice owners who are grandfathered and by their nature of wanting to be self-employed as a "coach" have far more modest income goals.
    4. Therefore, as strong as our Item 19 is, the financial representation is not yet nearly as strong as the Firm model is actually designed to deliver or what they will hear directly from our Firm builders during due diligence.
    5. So, simply tell them it is a very strong Item 19 and that they will be very impressed with the financial model compared to anything else in the industry or in other industries that typically require long leases, inventory, build-out, etc.  
    6. We will guide them on the specifics and the existing Firm owners will validate the opportunity.
  2. Item 20:
    1. Prior to focusing on the Firm franchise model, we were very coach centric and counted each individual coach as a "unit", even if they did not own the franchise.
    2. In 2021 when we knew the Firm franchise model would truly be our future, we realized most "coaches" going forward would be employees (W2 or 1099) of our Firm owners.
    3. We therefore decided to reclassify non-franchise owner coaches in Item 20. To do so, we had to "terminate" the business coaches who were not franchise owners  in the FDD, even though these coaches were still here as employees/contractors of Firm franchisees or Practice franchisees.
    4. This reclassification and explanation are explained in footnotes in the FDD under Item 20.
    5. On the surface, it can appear as if we had a large exodus of "units" a few years back when it was merely a reclassification of coaches who didn't own the franchise in the first place.
    6. This is something we explain to your candidates so they can read the FDD in its proper context.

During the Due Diligence process, we explain those dynamics so your candidates will know the history, will be able to envision the future will understand the FDD.  They will validate the history and the earnings potential directly with our trail-blazing  Firm owners.

Support and Training Offered By ActionCOACH Business Coaching

Support and Training

Two-tiered support with localized field support and training from the local Master Franchise as well as national and global training and support from the Franchisor.

  • Up to 90 days kick-start training designed to get you out of the gates quickly.
  • 10-day ActionUNIVERSITY certification - classroom/roleplay training at Global HQ.
  • 90-day post training and grand-opening launch program.
  • Training and Support on how to use the Marketing Systems (to get leads), the Sales Systems (to convert leads to clients), the Coaching/Training Systems (how to work with clients) and the Firm Growth Systems (how to build your team).
  • Ongoing training and support, group conference calls, vast library of resources for continuous training, full marketing content package, website, and marketing support.
  • Annual conferences.
  • Unlimited support from their peers in the Franchisee community.
  • Assistance in interviewing and hiring your team.
  • Certify your team in the ActionCOACH systems to get them up to speed on fundamentals so you can focus on training them in how you do business locally.

2024 Franchise Requirements Needed to Own a ActionCOACH Business Coaching Franchise.

What does a ActionCOACH Business Coaching Franchise Cost?

ActionCOACH Business Coaching franchise fees for 2024:

The Firm
Cash Investment: $100,000 for 1 unit territory (3 and 6+ available) See Investment
Total Investment for 1 unit: See Investment
Franchise Fee: $75,000
Training Fee: $25,000
Royalty: 10% ($1950 minimum/mo.)
Fully Passive Ownership: No
Semi-Passive Ownership: Yes! You can hire an entire team immediately.
Home Based: No
B2B: Yes
Master Franchise Opportunities: NA

International Franchise Opportunites: Contact Kate Panagiotakis at

The Investment

Each territory acquired is approximately 10,000 businesses in contiguous zip codes.

  • Franchise Fee:
    • $75,000 for a single territory
    • $180,000 for a 3-unit territory (saves $45,000) when purchased up-front
    • $165,000 for each additional 3-unit territory (saves $105,000) when purchased up-front.
  • Training Fee:
    • $25,000 for the 10-day ActionUNIVERSITY
  • Total Initial Investment to ActionCOACH (Franchise and Training Fee):
    • $100,000 for a single territory
    • $205,000 for a 3-unit territory
    • $365,000 for a 6-unit territory
  • Total Investment with Working Capital (90 day):
    • $140,000 to $369,000 for a single unit (varies slightly with each master licensee)
    • $246,000 to $474,000 for a 3-unit territory (varies slightly with each master licensee)
    • $411,000 to $639,000 for a 6-unit territory (varies slightly with each master licensee)
    • High ranges pay for a full President Salary, staff and increased marketing.  If they will be active, it pays for their own salary as President.
  • Liquid Cash Required: $100,000
  • Minimum Net Worth Required: $200,000
  • SBA Franchise Registry: Yes.  Many of our Franchisees use an SBA loan to start. For those who will be active in the business, their own personal salary as President can be covered by the SBA loan as well.

Royalty: 10% ($1950 minimum/mo.)
Fully Passive Ownership: No
Semi-Passive Ownership: Yes! You can hire a general manager and entire team immediately that you oversee.
Home Based: No - must begin with small office space that grows as firm expands. Can easily be a shared office setting (i.e. Regus, WeWork, Cohatch, Launch, or others).
B2B: Yes

ActionCOACH North America, LLC; 888-483-2823 This information is not inteneded as an offer to sell, or the soliciitation of an offer to buy a franchise.  It is for information purposes only.  Currently the following staes regulate the offer and sale of franchise: CA, HI IL, IN, MD, MI, MN, NY, ND, OR, RH,SD, VA, WA and WI.  If you are a resident of or want to locate a francihise in one of these states, we will not offer you a franhcise unless and until we have complied with applicable pre-sale registration and diclosure requirments in your state.  Franchise offerings are made by Franchise Disclosure Document only.


Is ActionCOACH Business Coaching a Semi Absentee Franchise with a Passive Ownership Opportunity?

Yes. ActionCOACH Business Coaching is a semi absentee franchise and allows passive ownership. A semi-absentee franchise is a business you could start and run while still maintaining a job or other obligation.

Is ActionCOACH Business Coaching a Home Based franchise?

Yes. ActionCOACH Business Coaching is a home based franchise opportunity.

What Do ActionCOACH Business Coaching Franchise Owners Make?

Click here to find out how much ActionCOACH Business Coaching franchisees make. ActionCOACH Business Coaching offers an Item 19 in their Franchise Disclosure Document which provides financial information about select franchisees in their franchise system.

Is ActionCOACH Business Coaching a Master Franchise Opportunity?

Yes. ActionCOACH Business Coaching is a master franchise opportunity. A master franchisee is responsible to recruit, train and support franchisees in their territory.

Does ActionCOACH Business Coaching Offer a Veteran Discount?

Yes. ActionCOACH Business Coaching franchise does offer a veteran discount.

Does ActionCOACH Business Coaching Work with E2 Visa and EB-5 Visa Candidates?

Yes. ActionCOACH Business Coaching franchise does work with E2 Visa and EB-5 Visa candidates.

Is ActionCOACH Business Coaching Looking for Franchisees in Canada?

Yes. ActionCOACH Business Coaching franchise is looking for Canada franchisees.

Is ActionCOACH Business Coaching Looking for International franchisees?

Yes. ActionCOACH Business Coaching franchise is looking for International franchisees.

Where can I see ActionCOACH Business Coaching's FDD (Franchise Disclosure Document)?

Buying a Franchise Guide: What is a Franchise Disclosure Document?

When evaluating a franchise opportunity, reading and understanding the current version of their FDD is a necessity. Considering the benefits of franchising, such as established brand recognition and support from the franchisor, it's important to also take into account franchise fees and franchising royalty fees. Since most franchisors are privately owned companies, the current versions of their FDDs are typically not available unless requested directly from them.

Click here to connect with a Franchise Consultant who can help you obtain a copy quickly and for free. They can also guide you through the essential franchise questions to ask, ensuring you make a well-informed decision about your investment.

Additional Information

Additional Categories

Management & Training, Non Food Franchises

Number of Units Open

100+ UNITS

Cash Required

$100,000 - $250,000

Master Franchise


Passive Franchise


Home Based Franchise


Item 19 Franchise


Veteran Discount




Franchise Opportunities in Canada


International Franchise Opportunities


E2 Visa Franchise


ActionCOACH Business Coaching Franchises for Sale

Click Here to inquire about existing ActionCOACH Business Coaching franchises for sale. We may have ActionCOACH Business Coaching franchise resales. A franchise resale is an already established franchise owned by a franchisee and the franchisee is looking to sell their franchise.

The International Franchise Professionals Group (IFPG) is an internationally recognized membership-based franchise organization. IFPG Franchise Consultants guide aspiring business owners through the process of identifying and investing in franchise businesses. The IFPG represents more than 550 franchises. We do not represent all franchises listed here. By clicking on "Request a Consultation," you are agreeing to be contacted by one of our Certified Franchise Consultants to discuss franchise ownership.

About our rankings: The IFPG uses its internal data collected from our membership portal to identify which franchises had the most activity in the past week. This ranking system is not based on franchise sales, franchisee success rates or number of units open. Our ranking system should not be used to make a decision on which franchise to buy it was solely created for internal purposes and for our IFPG Members.