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America's Swimming Pools Company (ASP)

ASP has grown to be the nation's largest swimming pool company, offering multiple service categories including cleaning residential and commercial swimming pools, pool equipment repairs and pool renovation. We stand out with PoolOps, our proprietary software that tracks employees, communicates with customers and much more.

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America's Swimming Pools Company (ASP) Franchise Cost and Requirements for 2025

Background

As the recognized industry leader, ASP offers a proven pool service franchise system to help franchise owners succeed faster, grow bigger and enjoy all the benefits of working for themselves-no pool experience necessary!
The simple business model thats easily scalable as well as fun to grow. We supply all the support and tools to get started from day one.

We are looking for candidates with:
  • Good interpersonal and communication skills
  • Strong work ethic and commitment to quality service and integrity
  • Full-time commitment to the success of the ASP location
  • Sales or marketing experience a plus
Competitive Advantage:
  • "Best in Category" of ALL services
  • PoolOps automated mobile platform, custom software that allows customers to see pictures, chemical readings, and billing.
  • Professional sales training that is ASP specific
  • History of promoting "best practices" in ads and pricing

Company Details

Established: 2001
First Unit Franchised: 2005
Franchised Units: 361
Company Owned Units: 0
States Registered In: All except WA, HI, SD, ND

Unavailable in the following states due to licensing restrictions: CA, NV, CT, VA

Canada Franchises: No

International Franchises: No

Support and Training Offered By America's Swimming Pools Company (ASP)

Financial Assistance Provided: Yes Site Selection Assistance: No Lease Negotiation Assistance: No Recruiting Assistance: No Cooperative Advertising: No Training: Franchisor Support & Training:
  • Pre-Pool School: 1 month of work at home,
  • Pool School: 11 days in Macon, GA
  • Post Pool School: 10 weeks of the Guerrilla action plan
  • Ongoing Management Training/Support: Unlimited Technical and Operational Calls, Annual Convention, Field Visits, Online Message Boards, Yearly Best-Practices Regional Roundtable
  • Discussions, Webinars, Vendor Relations, Tech Support for web-based software, Graphic Design, SEO/Website, and Marketing.
OPERATIONS MANUALS
  • ASP offers our standard Operations Manual with over 300 pages of easy-to-access info on operations, sales and marketing, employee hiring and retention, administrative, pricing and vendors.
  • We also have a flat rate service book which includes over 2000 service items custom priced based on the market.

2025 Franchise Requirements Needed to Own a America's Swimming Pools Company (ASP) Franchise.

What does a America's Swimming Pools Company (ASP) Franchise Cost?

America's Swimming Pools Company (ASP) franchise fees for 2025:

Total Investment: $84,395 to $207,368.
Minimum Net Worth: $250,000
Franchise Fee: $40,000
Royalty: 7-5% (royalty reduction program)
Ad: 1%
Item 19: Yes- Industry Leading
Average Number of Employees: 7
Visa Candidates: Yes- Fluent English Speaking only with 250k liquid (min)
Passive Ownership: No
Home-Based: Yes
B2B: Yes
Master Franchise Opportunities: No
Veteran Discount: Yes- 30%

Is America's Swimming Pools Company (ASP) a Semi Absentee Franchise with a Passive Ownership Opportunity?

No. America's Swimming Pools Company (ASP) is not a semi absentee franchise. The owner of the franchise (the franchisee) is expected to be involved in all aspects of day-to-day operations.

Is America's Swimming Pools Company (ASP) a Home Based franchise?

Yes. America's Swimming Pools Company (ASP) is a home based franchise opportunity.

What Do America's Swimming Pools Company (ASP) Franchise Owners Make?

Click here to find out how much America's Swimming Pools Company (ASP) franchisees make. America's Swimming Pools Company (ASP) offers an Item 19 in their Franchise Disclosure Document which provides financial information about select franchisees in their franchise system.

Is America's Swimming Pools Company (ASP) a Master Franchise Opportunity?

No. America's Swimming Pools Company (ASP) is not a master franchise opportunity.

Does America's Swimming Pools Company (ASP) Offer a Veteran Discount?

Yes. America's Swimming Pools Company (ASP) franchise does offer a veteran discount.

Does America's Swimming Pools Company (ASP) Work with E2 Visa and EB-5 Visa Candidates?

Yes. America's Swimming Pools Company (ASP) franchise does work with E2 Visa and EB-5 Visa candidates.

Is America's Swimming Pools Company (ASP) Looking for Franchisees in Canada?

No. America's Swimming Pools Company (ASP) franchise is not looking for Canada franchisees.

Is America's Swimming Pools Company (ASP) Looking for International franchisees?

No. America's Swimming Pools Company (ASP) franchise is not looking for International franchisees.

Where can I see America's Swimming Pools Company (ASP)'s FDD (Franchise Disclosure Document)?

Buying a Franchise Guide: What is a Franchise Disclosure Document?

When evaluating a franchise opportunity, reading and understanding the current version of their FDD is a necessity. Considering the benefits of franchising, such as established brand recognition and support from the franchisor, it's important to also take into account franchise fees and franchising royalty fees. Since most franchisors are privately owned companies, the current versions of their FDDs are typically not available unless requested directly from them.

Click here to connect with a Franchise Consultant who can help you obtain a copy quickly and for free. They can also guide you through the essential franchise questions to ask, ensuring you make a well-informed decision about your investment.

Additional Information

Additional Categories

Home Services, Repair & Restoration, Non Food Franchises

Number of Units Open

100+ UNITS

Cash Required

$100,000 - $250,000

Master Franchise

No

Passive Franchise

No

Home Based Franchise

Yes

Item 19 Franchise

Yes

Veteran Discount

No

B2B

Yes

Franchise Opportunities in Canada

No

International Franchise Opportunities

No

E2 Visa Franchise

Yes

America's Swimming Pools Company (ASP) Franchises for Sale

Click Here to inquire about existing America's Swimming Pools Company (ASP) franchises for sale. We may have America's Swimming Pools Company (ASP) franchise resales. A franchise resale is an already established franchise owned by a franchisee and the franchisee is looking to sell their franchise.

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The International Franchise Professionals Group (IFPG) is an internationally recognized membership-based franchise organization. IFPG Franchise Consultants guide aspiring business owners through the process of identifying and investing in franchise businesses. The IFPG represents more than 550 franchises. We do not represent all franchises listed here. By clicking on "Request a Consultation," you are agreeing to be contacted by one of our Certified Franchise Consultants to discuss franchise ownership.

About our rankings: The IFPG uses its internal data collected from our membership portal to identify which franchises had the most activity in the past week. This ranking system is not based on franchise sales, franchisee success rates or number of units open. Our ranking system should not be used to make a decision on which franchise to buy it was solely created for internal purposes and for our IFPG Members.

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