The Inside Coup

the inside coup is a unique franchise opportunity in a multi billion dollar industry, Direct Mail. An emerging brand positioned as the face of the 21st century in this advertising space, the inside coup stands out favorably amongst its direct competitors, has redefined direct mail space and created a proven successful product and business model in the marketing industry.

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The Inside Coup


The Inside Coup Franchise Cost and Requirements for 2023


Why the inside coup?
For starters, Direct Mail is a multi- BILLION dollar space in mailboxes. 37 BILLION* is projected to be spent on Direct Mail in 2017 alone. Based on research and experience, Direct Mail continues to get more attention. Considering response rates and the strong ROI it produces for many businesses, it is no surprise that Direct Mail is continuing it's trajectory of growth as an industry. Other trends worth noting are a renewed focus on strategic segmentation and a jump in Direct Mail effectiveness across millennial segments. *BIA/KELSEY

the inside coup is an innovative solution in the Direct Mail industry that offers a competitive edge and delivers a winning business model. Positioned as the face of Direct Mail for the 21st century the potential is unlimited. the inside coup publishes upscale, glossy magazines that (Like no other) offers category exclusivity to our advertising partners. This creates a wait list and demand for advertising partners to join our growing format in a way no other Direct Mail company is offering to date. Whether in mailboxes, on-line, social media or mobile phones the inside coup assists local, regional and national businesses in reaching new customers in the communities they serve.

The Ideal Candidate
We're seeking franchise owners who are outgoing and have sales, marketing, and/or management experience, and who are results oriented. A person who can build relationships, lead a team, and who has the motivation to excel! the inside coup franchisee's own their own local marketing consulting company. You'll help businesses succeed with multiple products and state of the art media solutions in print and digital. You will work directly with business owners, ad agencies and corporate offices providing the marketing expertise that helps their business prosper.

Company Details

Established: 2011
First Unit Franchised: 2015
Franchised Units: Currenlty awarded in 12 States & 45 major cities under market developement
Company Owned Units: 0
States Registered In: All states except North Dakota, Rhode Island, Hawaii, However, we are willing to register in any state for the right candidate.
Canada Franchises: No
International Franchises: No

Support and Training Offered By The Inside Coup

Financial Assistance Provided: N/A
Site Selection Assistance: N/A
Lease Negotiation Assistance: N/A
Recruiting Assistance: N/A
Co-Operative Advertising: N/A

Training: Here at The Inside Coup, your success is our mission. Our goal is to make sure you're running a profitable business as soon as possible. We begin with the inside coup University, which is located at our corporate office in Scottsdale Arizona. Here you will spend 5 days in a classroom setting followed by 5 days of field market training in your area, followed with 26 additional weeks being coached, mentored, groomed and educated. This phase is lead by our experienced operations and sales team. During this 28 week period our goal is to have you fully operational making certain your results are maximized in your new journey. After that, we are your olive branch to success throughout the entire franchisee/franchisor relationship. Very simply, we are here for you every step of the way.

2023 Franchise Requirements Needed to Own a The Inside Coup Franchise.

What does a The Inside Coup Franchise Cost?

The Inside Coup franchise fees for 2023:


Franchise Fee: $52,000 and up (Depends vastly on the number of zones awarded based on market size).

Initial investment $150,00 - $250,000
Net Worth Requirement: $150,000 and  up

40,000 Mailing addresses in each zone. Minimum territory is comprised of 4 mailing zones and 160k mailing addresses in total circulation.

•4-6 zones $13k per zone -
•Franchise Fee: $52k - $78k

•8-10 zones $12k per zone -
•Franchise Fee: $96k - $120k

•12 - 14 zones $11k per zone -
•Franchise Fee $132k - $154k

Custom zone packaging is available for candidates interested in larger market development and must have the capitol to invest in hiring immediately and leadership skills must be proficient. 

•16+ zones $10k per zone - Total circulation of 640,000 mailing addresses and up
  • Franchise Fee $160k and up

Is The Inside Coup a Semi Absentee Franchise with a Passive Ownership Opportunity?

No. The Inside Coup is not a semi absentee franchise. The owner of the franchise (the franchisee) is expected to be involved in all aspects of day-to-day operations.

Is The Inside Coup a Home Based franchise?

Yes. The Inside Coup is a home based franchise opportunity.

What Do The Inside Coup Franchise Owners Make?

Click here to find out how much The Inside Coup franchisees make. The Inside Coup offers an Item 19 in their Franchise Disclosure Document which provides financial information about select franchisees in their franchise system.

Is The Inside Coup a Master Franchise Opportunity?

No. The Inside Coup is not a master franchise opportunity.

Does The Inside Coup Offer a Veteran Discount?

Yes. The Inside Coup franchise does offer a veteran discount.

Does The Inside Coup Work with E2 Visa and EB-5 Visa Candidates?

No. The Inside Coup franchise does not work with E2 Visa and EB-5 Visa candidates.

Is The Inside Coup Looking for Franchisees in Canada?

No. The Inside Coup franchise is not looking for Canada franchisees.

Is The Inside Coup Looking for International franchisees?

No. The Inside Coup franchise is not looking for International franchisees.

Additional Information

Additional Categories

Advertising & Marketing, Miscellaneous & Unique, Non Food Franchises

Number of Units Open


Cash Required

$100,000 - $250,000

Master Franchise


Passive Franchise


Home Based Franchise


Item 19 Franchise


Veteran Discount




Franchise Opportunities in Canada


International Franchise Opportunities


E2 Visa Franchise


The Inside Coup Franchises for Sale

Click Here to inquire about existing The Inside Coup franchises for sale. We may have The Inside Coup franchise resales. A franchise resale is an already established franchise owned by a franchisee and the franchisee is looking to sell their franchise.

The International Franchise Professionals Group (IFPG) is an internationally recognized membership-based franchise organization. IFPG Franchise Consultants guide aspiring business owners through the process of identifying and investing in franchise businesses. The IFPG represents more than 550 franchises. We do not represent all franchises listed here. By clicking on "Request a Consultation," you are agreeing to be contacted by one of our Certified Franchise Consultants to discuss franchise ownership.

About our rankings: The IFPG uses its internal data collected from our membership portal to identify which franchises had the most activity in the past week. This ranking system is not based on franchise sales, franchisee success rates or number of units open. Our ranking system should not be used to make a decision on which franchise to buy it was solely created for internal purposes and for our IFPG Members.