Participating in Franchise Podcasts
When you participate in podcasts, you establish yourself as an industry professional who has valuable insight. The hope is that candidates may hear you and call about your services. During podcasts, hosts typically ask guests about ways for the audience to learn more about them.
Contributing to Franchising News Sites
Want to be seen as an expert in franchising? There are many ways to do this! Contributing writers to franchising news sites gain credibility and recognition by offering expert advice. Platforms that have high Google rankings will help increase your visibility and drive traffic to your website.
Leveraging Franchise Consultant Testimonials
Testimonials from successful franchise owners can be a powerful lead generating tool. Franchise Consultants can collect testimonials (videos or written statements) from franchisees they placed in business and share them on their website and social media platforms. Positive reviews and recommendations can help build trust and credibility with candidates.
Generating leads is an important part of running a successful franchise consulting business. By being active on social media, listening to podcasts, collecting testimonials, networking with franchising professionals, and creating valuable content, you can attract candidates and grow your business.