With These Tools, Consultants can Increase Visibility and Generate Franchise Leads
Social media marketing has become an essential tool for all businesses. Franchise Consultants looking to market their business can use social media marketing tools to reach a larger audience, increase brand awareness, and generate franchise leads.
Here are some benefits of social media marketing for Franchise Consultants and how you can utilize tools on various platforms.
Social Media Marketing Tools
Social media platforms like Facebook, Instagram, Twitter, and LinkedIn provide Franchise Consultants with tools (paid advertising, targeted posts, and video content) to market their businesses. These tools can also be used to increase engagement with prospective candidates and build brand awareness. Social media also provides franchise consultants with a platform to share their expertise to network with other professionals. Not only is social media free, but consultants don’t even need to go the paid route if they do it well.
A key to social media content is authenticity. To make your content authentic, it has to be consistent and valuable to readers. Since your business is franchise consulting, your content should be geared towards candidates and what interests them. Engagement is key on social media. When individuals comment on your content, be sure to respond and keep the conversation going.
While it can be difficult to respond to every question yourself, being responsive can add to the potential candidate’s personal experience. To increase engagement, you can also host a poll with a FAQ that interests viewers. For example, if you notice that your viewers are interested in content related to branding, you can pose a question: What is the best way to brand a business’ name and concept? A potential option could include continuous promotion is essential to your business, so make it a large focus. Another response could be: what’s in a name? Just make a great product/service and the rest will fall into place. The name could change later. Open-ended, evergreen questions can lead to interesting responses.
As a consultant, a great tool in your arsenal to generate franchise leads and engagement is LinkedIn.