In addition to trade shows, you can attend conferences to educate yourself about trends and meet like-minded entrepreneurs. During conferences, you can go to booths, speak with franchise professionals and franchisors, and attend presentations from industry experts.
The International Franchise Association’s (IFA) Annual Convention is the industry's most prominent franchise event. During this event, entrepreneurs from all backgrounds come together to talk about best practices and industry trends. Industry stars like NFL great Drew Brees, NBA legend Shaquille O’Neal, and McDonald’s CEO Chris Kempczinski have given speeches about their knowledge of franchising and serve as a source of inspiration. The event is exclusive to IFA members. In addition to the IFA, other organizations offer networking opportunities including BNI. You can also look locally for networking opportunities.
- Local Chamber of Commerce: The local Chamber of Commerce protects the interests of business owners. By joining your local Chamber of Commerce, you can form relationships with entrepreneurs who could use your franchise consulting services.
- SCORE: SCORE is a network of volunteer, expert business mentors. The organization’s website is a resource that allows entrepreneurs to see local events, mentors and resources.
- Discovery Day: By attending a franchisor’s discovery day, you can learn the inner workings of a brand and provide your candidates with the information they need to know before investing. Entrepreneurs who are invited to a discovery day are almost at the finish line of the franchise discovery process. Get involved in the conversation and ask questions to get as much as you can out of it.
Take Advantage of Broker Network Membership
Many franchise consultants are members of brokerages, which come with various perks. With a franchise broker network like IFPG, you can attend networking events like the Annual Retreat. This event includes speed networking opportunities and more in a fun, educational environment. With IFPG, you keep 100% of your commissions and benefit from a membership-based structure.
There are also mentorship opportunities. Nobody can succeed without a little help from others who’ve been there before. With mentorship from another successful franchise business consultant, you can learn tricks of the trade and get different perspectives.
The Importance of Networking for Franchise Business Consultants
Networking is an important part of your franchise consulting business. By attending conferences and trade shows, you can meet with like-minded individuals and learn more about brands. The IFA and other organizations host in-person events and webinars that will be indispensable for you and your business.
You also don’t need to look beyond your local area to network. The local Chamber of Commerce and SCORE are great platforms for meeting entrepreneurs. Franchisor discovery days are also important. If you are a member of a franchise broker network, take advantage of networking opportunities that are offered.