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Basecamp Fitness

Basecamp Fitness is a boutique fitness franchise offering coach-led, full-body strength and conditioning workouts through an efficient studio model backed by comprehensive franchise support and the resources of Extraordinary Brands.

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Basecamp Fitness
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Basecamp Fitness Franchise Cost and Requirements for 2026

Background

Basecamp Fitness is a high-energy boutique fitness concept built around a powerful combination of cardio and functional strength training. Its signature coach-led workout is designed to deliver an effective full-body workout in a short amount of time, making it an appealing option for today's busy consumers. The brand's community-focused environment, experienced coaching, and results-driven approach create an engaging experience that keeps members motivated and coming back.

For franchisees, Basecamp offers the opportunity to build a business in the growing boutique fitness industry with a proven operating model and a focused studio footprint. Franchisees receive support throughout the development process, including real estate guidance, studio design and construction, pre-sale membership support, training, marketing, and ongoing operational resources. Basecamp also works with a third-party national real estate company at no additional cost to help new franchisees navigate the real estate process and identify potential locations.

Basecamp is part of Extraordinary Brands, a multi-brand fitness platform that includes Rumble Boxing, CycleBar, Row House, and Neighborhood Barre. This provides franchisees with the resources and experience of a larger fitness organization while allowing Basecamp to maintain its own distinct identity and workout experience.

Whether you're an experienced fitness operator, entrepreneur, or investor looking to build a management-led business, Basecamp offers a compelling opportunity to enter the boutique fitness market. With a strong emphasis on community, coaching, efficient workouts, and member growth, Basecamp provides a differentiated concept backed by the support and infrastructure of Extraordinary Brands.

Company Details

Established: 2011
First Unit Franchised: 2020
Franchised Units: 18
Company Owned Units: 0
States Registered In: Alabama - AL, Arizona - AZ, Arkansas - AR, Colorado - CO, Connecticut - CT, Delaware - DE, Florida - FL, Georgia - GA, Idaho - ID, Iowa - IA, Kansas - KS, Kentucky - KY, Louisiana - LA, Maine - ME, Maryland - MD, Massachusetts - MA, Michigan - MI, Mississippi - MS, Missouri - MO, Montana - MT, Nebraska - NE, Nevada - NV, New Hampshire - NH, New Jersey - NJ, New Mexico - NM, New York - NY, North Carolina - NC, North Dakota - ND, Ohio - OH, Oklahoma - OK, Oregon - OR, Pennsylvania - PA, Rhode Island - RI, South Carolina - SC, South Dakota - SD, Tennessee - TN, Texas - TX, Utah - UT, Vermont - VT, Virginia - VA, West Virginia - WV, Wyoming - WY
Canada Franchises: No
International Franchises: No

Support and Training Offered By Basecamp Fitness

Financial Assistance Provided: No

Site Selection Assistance: Yes
Specify: At no additional cost, Basecamp Fitness works with a third-party national real estate company to guide new franchisees through the entire real estate process. This includes helping franchisees identify potential locations, evaluate sites, and navigate the leasing process. The goal is to provide experienced real estate guidance and help franchisees find a location that fits the Basecamp model and their market.

Lease Negotiation Assistance: No

Recruiting Assistance: Yes
Specify: Basecamp Fitness provides franchisees with support and guidance throughout the pre-sale period to help build membership before the studio opens. This includes pre-sale training, launch support, and guidance on membership sales, lead follow-up, community outreach, and local marketing. The goal is to help generate leads, build awareness, and convert prospects into founding members before opening day. Basecamp also prepares the franchisee and studio team for a successful launch through management and coach training. The team receives guidance on the Basecamp experience, sales process, and operating standards so they are prepared to deliver a strong member experience from day one. The focus is on building momentum before opening and establishing a strong membership base early in the studio's life.

Co-operative Advertising: Yes
Specify: Yes, Basecamp Fitness has provisions for local advertising cooperatives, but they are not necessarily established in every market.

Training:
Basecamp Fitness provides a structured training program designed to prepare franchisees and their teams to successfully open and operate their studio. Training includes pre-sale preparation, launch training, operational guidance, and role-specific training for studio leadership and coaches.

The pre-sale portion focuses on building awareness, generating leads, and converting prospective members into founding members before opening.

The studio management team receives training on sales, membership development, marketing, daily operations, and the Basecamp member experience. The Fitness Manager and coaching team also receive specialized training focused on delivering the Basecamp workout, coaching standards, and creating a consistent experience for members.

2026 Franchise Requirements Needed to Own a Basecamp Fitness Franchise.

What does a Basecamp Fitness Franchise Cost?

Basecamp Fitness franchise fees for 2026:

Cash Investment: $100,000 - $200,000
Total Investment: $466,994 - $802,781
Minimum Net Worth: $800,000
Single Unit Franchise Fee: $42,500
Franchise Fee for Each Additional Unit: $27,500
Royalty: 7%
Ad Fee: 2%
Other Fees: NA
Average Number of Employees at Start/at Maturity: 6 - 12
Item 19: Yes
SBA Registry: Yes
Visa Candidates: Yes
Passive Ownership: No
Semi-Passive Ownership: Yes
Specify: Basecamp Fitness can potentially be operated as a semi-passive investment. The key is to hire a strong studio manager and build a team that handles daily operations while you focus on financial performance and strategic decisions.
Basecamp's official franchise website specifically states that owners don't need to be in the business every day, but they do need to understand the business and lead their teams. The brand also identifies a staffing model of approximately 8-12 employees per location.

Home-Based: No
B2B: No
Master Franchise Opportunities: Yes
Veteran Discount: No

Is Basecamp Fitness a Semi Absentee Franchise with a Passive Ownership Opportunity?

No. Basecamp Fitness is not a semi absentee franchise. The owner of the franchise (the franchisee) is expected to be involved in all aspects of day-to-day operations.

Is Basecamp Fitness a Home Based franchise?

No. Basecamp Fitness is not a home based franchise opportunity.

What Do Basecamp Fitness Franchise Owners Make?

Click here to find out how much Basecamp Fitness franchisees make. Basecamp Fitness offers an Item 19 in their Franchise Disclosure Document which provides financial information about select franchisees in their franchise system.

Is Basecamp Fitness a Master Franchise Opportunity?

Yes. Basecamp Fitness is a master franchise opportunity. A master franchisee is responsible to recruit, train and support franchisees in their territory.

Does Basecamp Fitness Offer a Veteran Discount?

No. Basecamp Fitness franchise does not offer a veteran discount.

Does Basecamp Fitness Work with E2 Visa and EB-5 Visa Candidates?

Yes. Basecamp Fitness franchise does work with E2 Visa and EB-5 Visa candidates.

Is Basecamp Fitness Looking for Franchisees in Canada?

No. Basecamp Fitness franchise is not looking for Canada franchisees.

Is Basecamp Fitness Looking for International franchisees?

No. Basecamp Fitness franchise is not looking for International franchisees.

Where can I see Basecamp Fitness's FDD (Franchise Disclosure Document)?

Buying a Franchise Guide: What is a Franchise Disclosure Document?

When evaluating a franchise opportunity, reading and understanding the current version of their FDD is a necessity. Considering the benefits of franchising, such as established brand recognition and support from the franchisor, it's important to also take into account franchise fees and franchising royalty fees. Since most franchisors are privately owned companies, the current versions of their FDDs are typically not available unless requested directly from them.

Click here to connect with a Franchise Consultant who can help you obtain a copy quickly and for free. They can also guide you through the essential franchise questions to ask, ensuring you make a well-informed decision about your investment.

Additional Information

Additional Categories

Recently Added Franchises, Fitness, Non Food Franchises

Number of Units Open

LESS THAN 20 UNITS

Cash Required

$100,000 - $250,000

Master Franchise

Yes

Passive Franchise

No

Home Based Franchise

No

Item 19 Franchise

Yes

Veteran Discount

No

B2B

No

Franchise Opportunities in Canada

No

International Franchise Opportunities

No

E2 Visa Franchise

Yes

Basecamp Fitness Franchises for Sale

Click Here to inquire about existing Basecamp Fitness franchises for sale. We may have Basecamp Fitness franchise resales. A franchise resale is an already established franchise owned by a franchisee and the franchisee is looking to sell their franchise.

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The International Franchise Professionals Group (IFPG) is an internationally recognized membership-based franchise organization. IFPG Franchise Consultants guide aspiring business owners through the process of identifying and investing in franchise businesses. The IFPG represents more than 550 franchises. We do not represent all franchises listed here. By clicking on "Request a Consultation," you are agreeing to be contacted by one of our Certified Franchise Consultants to discuss franchise ownership.

About our rankings: The IFPG uses its internal data collected from our membership portal to identify which franchises had the most activity in the past week. This ranking system is not based on franchise sales, franchisee success rates or number of units open. Our ranking system should not be used to make a decision on which franchise to buy it was solely created for internal purposes and for our IFPG Members.

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