Big Blue Swim School

Big Blue Swim School focuses on creating Big Moments for children ages 6 months to 12 years old. In purpose-built facilities designed to create a safe, welcoming environment for families, their instructors work with kids to develop swim skills that include stroke, breath, and propulsion, creating confident swimmers and building important life skills like courage, hard work, and perseverance.

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Big Blue Swim School


Big Blue Swim School Franchise Cost and Requirements for 2024


High Level of Service:
• Highest quality lessons
• Longer average tenure per child
• Larger than comparable industry capacity
• Lifetime value per family in excess of competitive set
• High likelihood of prolonged family engagement (five to eight years)
LessonBuddy™ Proprietary Technology:
• Cloud-based parent-facing mobile platform for automated lesson scheduling
• Result of a $3M+ investment and eight years of development
• Full-time developers on staff to keep technology leading edge
• Point-of-sale data feeds and real-time site location algorithms
• Business analytics dashboard and consulting
• Payroll and HRIS (real-time employee self service)
• Integrated with market leading accounting platform
Big Moments Proprietary Curriculum:
• Milestone-based program with four levels of progression
• Focus on propulsion and distance
• Concentration on building both skills and confidence
• More time actually spent swimming
Dedicated Facilities:
• 10,000-square-foot purpose-built kid-oriented facilities
• Prime locations, good visibility, parking and exterior branding
• Multiple pools (shallow and kid friendly)
• Water temperatures of 90+ degrees
• Viewing areas for parents (noise controlled and WiFi accessible)
• Flexibility to serve multi-kid families during prime demand times
Level 5 Capital Partners:
• Focused on core investments in the health, wellness and family services markets
• Concentrated on companies that provide physical services, typically facilities based
• Investing in local customer insights, market knowledge, human capital, technology and
• An eye for central digital advantages in mobile, cloud, marketing, social media and analytics,
scaled to local markets

What is the competitive advantage of the service?
• Dedicated Swim School Difference: Parents can enroll multiple kids of different ages (from 6
months to 12 years old) during the same 30-minute window
• Water temperature is 90+ degrees and air temperature is 91+ degrees, making it a comfortable,
fun, and enjoyable environment for kids
• Professional swim instructors with 100-250 hours of annual training
• Founders are two former collegiate and Olympic-qualifying swimmers
• The market is highly fragmented, even as the private swim lesson market continues to grow
• Lessons are based on a proprietary distance-based swim program for children, with four main
levels of progression: Baby Blue?, True Blue?, Royal Blue?, and Big Blue?.

Company Details

Established: 2009
First Unit Franchised: 2019
Franchised Units: 40
Company Owned Units: 5
States Registered In: FDD re-filed
Canada Franchises: No
International Franchises: No

Support and Training Offered By Big Blue Swim School

Financial Assistance Provided: No
Site Selection Assistance: Yes
Lease Negotiation Assistance: Yes
Recruiting Assistance: Yes
Co-Operative Advertising: Yes
Training: Franchisor support: initial training, on-going support, help lines, field
support, annual meetings, advertising, central purchasing, etc.

Strong Starts:
  • Each franchisee will be assigned a Launch Support Specialist
  • Site selection and lease negotiation
  • Full pool design and construction management
  • Six weeks of Franchisee and General Manager training
  • Initial hiring support and grand opening visit
  • Turnkey grand opening operations and marketing
Ongoing Support:
  • Monthly support calls to track business progress
  • Onsite training and continuing education
  • Financial support, including KPI management, franchisee benchmarking, and unit
  • economic coaching
  • Licensing compliance
  • IT support and training
  • Marketing creative support, including brand strategy, graphic design, video, and
  • copywriting
  • Marketing execution support, including PR, SEO, PPC, social media, content strategy,
  • affiliate, viral, and influencer
  • Local community marketing and programming
  • Technology development support, including web assets, software development and
  • integration, and network development
  • Twice yearly field support visits, with biannual
  • Hands off, AI-driven facilities management
  • New pool marketing launch program

2024 Franchise Requirements Needed to Own a Big Blue Swim School Franchise.

What does a Big Blue Swim School Franchise Cost?

Big Blue Swim School franchise fees for 2024:

Cash Investment: $600,000
Total Investment: $1,825,500 - $3,687,000
Minimum Net Worth: $1,500,000
Franchise Fee: $75,000
Royalty: 6%
Ad: 2%
Average Number of Employees: 25-30
Item 19: Yes
Visa Candidates: Yes
Passive Ownership: Yes
Home Based: No
B2B: No
Master Franchise Opportunities: No
Veteran Discount: Yes

Is Big Blue Swim School a Semi Absentee Franchise with a Passive Ownership Opportunity?

Yes. Big Blue Swim School is a semi absentee franchise and allows passive ownership. A semi-absentee franchise is a business you could start and run while still maintaining a job or other obligation.

Is Big Blue Swim School a Home Based franchise?

No. Big Blue Swim School is not a home based franchise opportunity.

What Do Big Blue Swim School Franchise Owners Make?

Click here to find out how much Big Blue Swim School franchisees make. Big Blue Swim School offers an Item 19 in their Franchise Disclosure Document which provides financial information about select franchisees in their franchise system.

Is Big Blue Swim School a Master Franchise Opportunity?

No. Big Blue Swim School is not a master franchise opportunity.

Does Big Blue Swim School Offer a Veteran Discount?

Yes. Big Blue Swim School franchise does offer a veteran discount.

Does Big Blue Swim School Work with E2 Visa and EB-5 Visa Candidates?

Yes. Big Blue Swim School franchise does work with E2 Visa and EB-5 Visa candidates.

Is Big Blue Swim School Looking for Franchisees in Canada?

No. Big Blue Swim School franchise is not looking for Canada franchisees.

Is Big Blue Swim School Looking for International franchisees?

No. Big Blue Swim School franchise is not looking for International franchisees.

Where can I see Big Blue Swim School's FDD (Franchise Disclosure Document)?

Buying a Franchise Guide: What is a Franchise Disclosure Document?

When evaluating a franchise opportunity, reading and understanding the current version of their FDD is a necessity. Considering the benefits of franchising, such as established brand recognition and support from the franchisor, it's important to also take into account franchise fees and franchising royalty fees. Since most franchisors are privately owned companies, the current versions of their FDDs are typically not available unless requested directly from them.

Click here to connect with a Franchise Consultant who can help you obtain a copy quickly and for free. They can also guide you through the essential franchise questions to ask, ensuring you make a well-informed decision about your investment.

Additional Information

Additional Categories

Child Related, Education, Fitness, Non Food Franchises

Number of Units Open

20-50 UNITS

Cash Required

More than $250,000

Master Franchise


Passive Franchise


Home Based Franchise


Item 19 Franchise


Veteran Discount




Franchise Opportunities in Canada


International Franchise Opportunities


E2 Visa Franchise


Big Blue Swim School Franchises for Sale

Click Here to inquire about existing Big Blue Swim School franchises for sale. We may have Big Blue Swim School franchise resales. A franchise resale is an already established franchise owned by a franchisee and the franchisee is looking to sell their franchise.

The International Franchise Professionals Group (IFPG) is an internationally recognized membership-based franchise organization. IFPG Franchise Consultants guide aspiring business owners through the process of identifying and investing in franchise businesses. The IFPG represents more than 550 franchises. We do not represent all franchises listed here. By clicking on "Request a Consultation," you are agreeing to be contacted by one of our Certified Franchise Consultants to discuss franchise ownership.

About our rankings: The IFPG uses its internal data collected from our membership portal to identify which franchises had the most activity in the past week. This ranking system is not based on franchise sales, franchisee success rates or number of units open. Our ranking system should not be used to make a decision on which franchise to buy it was solely created for internal purposes and for our IFPG Members.