Floor Crafters

Floor Crafters offers innovative mobile design showrooms and a wide range of flooring solutions for residential and commercial markets, driven by a passion for transformation, quality, and customer satisfaction since 1988.

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Floor Crafters

Floor Crafters Franchise Cost and Requirements for 2024


Floor Crafters is not your typical flooring specialist company. We have revolutionized the industry with our innovative mobile design showroom concept, offering a diverse array of flooring solutions for both residential and commercial markets. Our dedication extends far beyond immediate business success; we see Floor Crafters as a legacy business, built to thrive for generations to come.
What sets us apart:

  • A proven business model and a well-established brand in a mature industry

  • Lower risk, reduced overhead costs, higher profit margins, and consistent demand

  • What we provide:

  • Extensive experience and a streamlined startup process

  • No prior experience in the flooring or construction industry is necessary

  • Hands-on training, continuous 24/7 business coaching, and support

  • Comprehensive digital marketing program for lead generation and brand building

  • Centralized call system for efficient lead distribution

  • Exclusive territories based on Zip codes

  • Why choose us:

  • Available territories in all major cities nationwide

  • Wide range of flooring solutions for residential and commercial markets (sales and installation)

  • Convenient and innovative Mobile Design Showroom

  • High average project revenue

  • Commitment to world-class quality service and products

  • Short 12-14 week ramp-up period with quick break-even points

  • Our primary focus is the ongoing success and prosperity of our Franchisees.

Company Details

Established: 2014
First Unit Franchised: 2023
Franchised Units: 2
Company Owned Units: 1
States Registered In: Alabama - AL, Alaska - AK, Arizona - AZ, Arkansas - AR, Colorado - CO, Connecticut - CT, Delaware - DE, Florida - FL, Georgia - GA, Idaho - ID, Iowa - IA, Kansas - KS, Kentucky - KY, Louisiana - LA, Maine - ME, Massachusetts - MA, Mississippi - MS, Missouri - MO, Montana - MT, Nebraska - NE, Nevada - NV, New Hampshire - NH, New Jersey - NJ, New Mexico - NM, North Carolina - NC, Ohio - OH, Oklahoma - OK, Oregon - OR, Pennsylvania - PA, South Carolina - SC, South Dakota - SD, Tennessee - TN, Texas - TX, Utah - UT, Vermont - VT, West Virginia - WV, Wyoming - WY
Canada Franchises: No
International Franchises: No

Support and Training Offered By Floor Crafters

Financial Assistance Provided: No
Site Selection Assistance: Yes
Specify: Will give advice on potential warehouse locations and choices.
Lease Negotiation Assistance: No
Recruiting Assistance: No
Cooperative Advertising: Yes
Specify: State specific advertising co-ops

40 hrs in-person training
Online digital training videos
Fully digital operations manual accessable from your smart device

On-site support during opening week to help with operations, marekting & estimation. 

Dedicated business mentor and coach trhoughout the life of your business. 

Marketing Support:

  • Email package - Includes 5 email address 
  • A website address specific to your area (www.floorcrafters[city].com)                                
  • Design , hosting and maintenance of your own Floor Crafters website by our flooring website specialists
  • Virtual Showroom: A full product catalogue of every flooring option available to your clients (regularly updated)
    • Includes a flooring visualizer - Our flooring visualizer uses augmented reality (AR) technology to let shoppers see what our products will look like from the comfort of their own home. 
  • Regular cost free updates to your website
  • Web chat and texting platform - Making it easier for customers to connect with your business
  • Platinum "flooring specific" SEO package, providing real-time reporting for your SEO strategy, growth, online traffic, leads AND website texting service. Which allows us to rank higher on search engines like Google and Bing to outrank your competition, spend less on advertising, build a network of back links and drive more customers to your website. 
  • Design & Creation of a monthly newsletter that goes out to every one of you past estimates and clients. Plus, the purchase of local lists: re-modelers, custom home builders, commercial contractors, residential contractors and interior designers that also get added to the email campaign. 
  • Geo- targeting pages on your website targeting specific cities in your protected area.
  • Development of flooring industry blogs each month, uploaded to social media and your website.
  • Online reputation management: Ratings and Review strategies, which lead to referrals, more customer trust, increased web traffic, which increases leads and more business
  • Call Tracking and reporting: Listen to employee sales, calls, read call transcripts, and make sure you don't miss a single moment of the sales process. 
  • Retail lead management: See, manage, and close more leads with our customer relationship manager (CRM) platform that makes sure your team doesn't lose out. 
  • Managing and creating content for your Google business profile, Facebook page and IG account.
  • Centralized reception ship and call center
  • The above is then supported by Franchise HQ's digital marketing team who runs targeted online ads for each location (Digital marketing Program) driving leads from your local area to your business
    • Google ads
    • Facebook ads
    • IG ads

2024 Franchise Requirements Needed to Own a Floor Crafters Franchise.

What does a Floor Crafters Franchise Cost?

Floor Crafters franchise fees for 2024:

Cash Investment: $100,000 - $250,000
Total Investment: $152,000 - $202,000
Minimum Net Worth: $100,000
Single Unit Franchise Fee: $59,900
Franchise Fee for each additional unit: $45,900
Royalty: 7%
Ad: $2250 per month minimum required spend
Other Fees: NA
Average Number of Employees: 2/5
Item 19: Yes
Visa Candidates: Yes
Passive Ownership: Yes
Semi-Passive Ownership: Yes
Specify: Please note this franchise can be run semi-absentee or absentee once the business is established!
Home-Based: Yes
B2B: No
Master Franchise Opportunities: No
Veteran Discount: Yes ($5,000)

Is Floor Crafters a Semi Absentee Franchise with a Passive Ownership Opportunity?

Yes. Floor Crafters is a semi absentee franchise and allows passive ownership. A semi-absentee franchise is a business you could start and run while still maintaining a job or other obligation.

Is Floor Crafters a Home Based franchise?

Yes. Floor Crafters is a home based franchise opportunity.

What Do Floor Crafters Franchise Owners Make?

Click here to find out how much Floor Crafters franchisees make. Floor Crafters offers an Item 19 in their Franchise Disclosure Document which provides financial information about select franchisees in their franchise system.

Is Floor Crafters a Master Franchise Opportunity?

No. Floor Crafters is not a master franchise opportunity.

Does Floor Crafters Offer a Veteran Discount?

Yes. Floor Crafters franchise does offer a veteran discount.

Does Floor Crafters Work with E2 Visa and EB-5 Visa Candidates?

Yes. Floor Crafters franchise does work with E2 Visa and EB-5 Visa candidates.

Is Floor Crafters Looking for Franchisees in Canada?

No. Floor Crafters franchise is not looking for Canada franchisees.

Is Floor Crafters Looking for International franchisees?

No. Floor Crafters franchise is not looking for International franchisees.

Where can I see Floor Crafters's FDD (Franchise Disclosure Document)?

Buying a Franchise Guide: What is a Franchise Disclosure Document?

When evaluating a franchise opportunity, reading and understanding the current version of their FDD is a necessity. Considering the benefits of franchising, such as established brand recognition and support from the franchisor, it's important to also take into account franchise fees and franchising royalty fees. Since most franchisors are privately owned companies, the current versions of their FDDs are typically not available unless requested directly from them.

Click here to connect with a Franchise Consultant who can help you obtain a copy quickly and for free. They can also guide you through the essential franchise questions to ask, ensuring you make a well-informed decision about your investment.

Additional Information

Additional Categories

Home Services, Recently Added Franchises, Non Food Franchises

Number of Units Open


Cash Required

$100,000 - $250,000

Master Franchise


Passive Franchise


Home Based Franchise


Item 19 Franchise


Veteran Discount




Franchise Opportunities in Canada


International Franchise Opportunities


E2 Visa Franchise


Floor Crafters Franchises for Sale

Click Here to inquire about existing Floor Crafters franchises for sale. We may have Floor Crafters franchise resales. A franchise resale is an already established franchise owned by a franchisee and the franchisee is looking to sell their franchise.

The International Franchise Professionals Group (IFPG) is an internationally recognized membership-based franchise organization. IFPG Franchise Consultants guide aspiring business owners through the process of identifying and investing in franchise businesses. The IFPG represents more than 550 franchises. We do not represent all franchises listed here. By clicking on "Request a Consultation," you are agreeing to be contacted by one of our Certified Franchise Consultants to discuss franchise ownership.

About our rankings: The IFPG uses its internal data collected from our membership portal to identify which franchises had the most activity in the past week. This ranking system is not based on franchise sales, franchisee success rates or number of units open. Our ranking system should not be used to make a decision on which franchise to buy it was solely created for internal purposes and for our IFPG Members.