Training
To ensure our franchise owners are well-prepared
for success, our comprehensive training program begins before they
ever step foot in our Corporate Facility in Centennial, CO. Prior
to attending in-person training, franchisees complete our online
education platform, Footprints U, where they gain a deep
understanding of industry standards and earn certification from the
National Wood Flooring Association (NWFA). This self-paced
electronic coursework typically takes between 50-70 hours to
complete.
Upon completion, franchisees are invited to our
two-week, hands-on training program at our Centennial headquarters.
This immersive experience blends classroom learning with real-world
field training, covering all core areas of the business-including
finance, sales, production management, and more.
Throughout this period, we activate marketing
campaigns for both customer leads and subcontractor recruitment. We
also assist in vetting subcontractors, so that by the end of
training, owners return to their territories with scheduled
estimates, ready-to-work crews, and operational momentum from day
one.
Ongoing Support
We see it as our responsibility to help Franchise Owners
maximize their revenues and productivity. Because of this, outside
of lead generation assistance and our call center we also offer
regular support calls, webinars, and training modules. We also
foster a support network among our existing Franchise Owners. Like
any family, our Owners constantly look out for each other, offering
a unique support system rarely found in the franchise
industry.
Field Support
Our field support comes mostly from our network of Franchise
Owners who communicate daily through Google Chats. The Google Chats
groups are broken down by region, and we have paid consultants
available to answer any questions or issues that arise.
Marketing
We assist in the creation and maintenance of promotional
materials including direct mail and print ads, consumer relations,
website development, search engine optimization, and the
development of technology. We require Franchise Owners spend $1,000
per territory on local marketing.
Annual Meetings
We host our annual meetings either in late winter or early
spring.