Homes and Land

Homes & Land is North America's leader in real estate marketing. For over 40 years Homes & Land has connected top real estate professionals with home buyers and sellers. Our Publishers provide both print and online products, including our flagship Homes & Land magazine.

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Homes and Land

Homes and Land Franchise Cost and Requirements for 2024


Homes & Land is North America's leader in real estate marketing. For over 40 years Homes & Land has connected top real estate professionals with home buyers and sellers. Our Publishers provide both print and online products, including our flagship Homes & Land magazine.

Homes & Land Publishers own local real estate magazines in exclusive territories, and provide advertisers with a suite of print and digital products and services:

  • Quality magazine advertising in print and digital editions
  • Text codes and a text-response system for print ads
  • National real estate website
  • Featured online property listings
  • Extended online distribution to 20+ websites, including the Wall Street Journal's
  • Targeted direct mail
  • Proprietary digital marketing tools


? You will receive all the training you need to succeed
? Sales and marketing support in your territory
? Affiliation with one of real estate's most trusted brands

Successful franchisees are competitive, hard-working professionals with the ability to follow our proven system. We offer the right candidates a promising future with the opportunity for great financial rewards.

Homes & Land is also part of a very large, historically-stable segment of the U.S. and Canadian Economies. According to the NAHB, the U.S. Housing market typically contributes 17 to 18 percent to U.S. GDP. Another growing segment Homes & Land serves is the home improvement segment with consumer spending totaling $120.7B in 2012 according to Harvard's Leading Indicator of Remodeling Activity (LIRA) report.

Company Details

Established: 1973
First Unit Franchised: 1984
Franchised Units: 193
Company Owned Units: 17
States Registered In: All 50 States.
Canada Franchises: No
International Franchises: No

Support and Training Offered By Homes and Land

Financial Assistance Provided: Yes
Site Selection Assistance: Yes
Lease Negotiation Assistance: No
Recruiting Assistance: Yes
Co-Operative Advertising: Yes
Training: Homes & Land provides initial training to all new franchisees as well as periodic ongoing training sessions, webinars, online training, and annual meetings.

Most of our successful franchise owners come from backgrounds other than real estate and publishing. Our extensive training program teaches motivated individuals everything they need to know to be successful.

2024 Franchise Requirements Needed to Own a Homes and Land Franchise.

What does a Homes and Land Franchise Cost?

Homes and Land franchise fees for 2024:

Cash Investment: $50,000
Total Investment: $47,100-$127,000
Minimum Net Worth: $150,000
Franchise Fee: $27,000
Royalty: 10.5%
Ad: 0%
Average Number of Employees: 1-2
Item 19 No
SBA Approved No
Passive Ownership: Yes
Home Based: Yes
B2B: Yes
Master Franchise Opportunities: No
Veteran Discount No

Is Homes and Land a Semi Absentee Franchise with a Passive Ownership Opportunity?

No. Homes and Land is not a semi absentee franchise. The owner of the franchise (the franchisee) is expected to be involved in all aspects of day-to-day operations.

Is Homes and Land a Home Based franchise?

Yes. Homes and Land is a home based franchise opportunity.

What Do Homes and Land Franchise Owners Make?

This information is not available. Homes and Land does not offer an Item 19 in their Franchise Disclosure Document.

Is Homes and Land a Master Franchise Opportunity?

No. Homes and Land is not a master franchise opportunity.

Does Homes and Land Offer a Veteran Discount?

No. Homes and Land franchise does not offer a veteran discount.

Does Homes and Land Work with E2 Visa and EB-5 Visa Candidates?

No. Homes and Land franchise does not work with E2 Visa and EB-5 Visa candidates.

Is Homes and Land Looking for Franchisees in Canada?

No. Homes and Land franchise is not looking for Canada franchisees.

Is Homes and Land Looking for International franchisees?

No. Homes and Land franchise is not looking for International franchisees.

Where can I see Homes and Land's FDD (Franchise Disclosure Document)?

Buying a Franchise Guide: What is a Franchise Disclosure Document?

When evaluating a franchise opportunity, reading and understanding the current version of their FDD is a necessity. Considering the benefits of franchising, such as established brand recognition and support from the franchisor, it's important to also take into account franchise fees and franchising royalty fees. Since most franchisors are privately owned companies, the current versions of their FDDs are typically not available unless requested directly from them.

Click here to connect with a Franchise Consultant who can help you obtain a copy quickly and for free. They can also guide you through the essential franchise questions to ask, ensuring you make a well-informed decision about your investment.

Additional Information

Additional Categories

Advertising & Marketing, Real Estate, Non Food Franchises

Number of Units Open

100+ UNITS

Cash Required

$50,000 - $100,000

Master Franchise


Passive Franchise


Home Based Franchise


Item 19 Franchise


Veteran Discount




Franchise Opportunities in Canada


International Franchise Opportunities


E2 Visa Franchise


Homes and Land Franchises for Sale

Click Here to inquire about existing Homes and Land franchises for sale. We may have Homes and Land franchise resales. A franchise resale is an already established franchise owned by a franchisee and the franchisee is looking to sell their franchise.

The International Franchise Professionals Group (IFPG) is an internationally recognized membership-based franchise organization. IFPG Franchise Consultants guide aspiring business owners through the process of identifying and investing in franchise businesses. The IFPG represents more than 550 franchises. We do not represent all franchises listed here. By clicking on "Request a Consultation," you are agreeing to be contacted by one of our Certified Franchise Consultants to discuss franchise ownership.

About our rankings: The IFPG uses its internal data collected from our membership portal to identify which franchises had the most activity in the past week. This ranking system is not based on franchise sales, franchisee success rates or number of units open. Our ranking system should not be used to make a decision on which franchise to buy it was solely created for internal purposes and for our IFPG Members.