A brand that is being re-burnished and committed to growth by
adding tires to the revenue stream. Midas is a great value buy.
Midas is owned by Michelin & Sumitomo.
Founded in 1956, today Midas has grown to over 2,100 locations
worldwide. In the early days, we sold the best muffler on the
market and it included a national warranty "for as long as you own
your car." This was unheard of and soon, other companies followed
our lead. Fast forward to today. Vehicles consistently perform well
even with more than 100,000 miles. Drivers are owning their
vehicles longer and driving more. Fittingly, the Midas brand has
evolved to that of total car care experts, offering a wide variety
of maintenance and repair services to support customers in
maintaining their vehicles for as long as possible.
In addition to national advertising and marketing efforts, we
provide all franchisees with marketing templates for local efforts.
Franchisees in many markets also have formed advertising co-ops to
develop local ad strategies to drive traffic. Through the Midas
system, those co-ops keep the branding consistent and powerful.
Midas also uses in-store marketing to let customers know about the
additional services we offer. Our point-of-sale system tracks
customers' information and the needs of their vehicles, which
allows you to send targeted marketing mailers and coupons to
prospects and customers who might need automotive work soon. Making
it easy to send a coupon or a reminder ahead of time, so they don't
have any reason to shop elsewhere for service.