Introduction
Consumer GuideYou have navigated to this page because you are
considering owning a homecare franchise, possibly an Options
franchise, or you are simply curious about the world of
franchising. One of the documents you may want to refer to is A
Consumer Guide to Buying a Franchise. This 24-page document, which
has been published by the Federal Trade Commission (FTC), is an
easy read and offers a lot of good information regarding
franchising.
Background
The home care market for the elderly continues to grow rapidly with
the advent of the baby boomers reaching retirement age. In the
United States, there were approximately 41 million individuals in
2010 who are 65 and older, with 6,800 being added to that number
each day! By 2030, that number will surpass 70 million at which
time one out of five people could be a potential client for a home
care franchise. Home care services are offered to an ever-growing
market of seniors, making the home care market unaffected by
changing economies.
Only a few franchising organizations have capitalized on these
rapidly growing opportunities. The franchising opportunity is a
very attractive proposition for entrepreneurs who have always
wanted to be their own boss. Such opportunities become even more
attractive during economic hardships when people start searching
for sustainable sources of income. We at Options have recognized
the potential in providing home care services for the elderly. We
are seeking individuals who share our mission to provide excellent
and compassionate care. With an uncompromising sense of dedication
and compassion, Options franchises bring added comfort to senior
care recipients and provide them with an affordable solution while
satisfying their preference to remain at home.
Support from the Franchisor
Options For Senior America Franchising Company offers an extensive
training program that spans over a period of 5 business days. The
new franchisee will receive this training in the corporate head
office in Bethesda, MD from staff members who have been in this
industry and with Options for 20 years.
Options trained staff are available everyday to answer your
questions. In addition to marketing materials including artwork,
print-ready advertisements, marketing tools, and logos, the
franchisee takes advantage of an entire and proven system of
software that has been customized and developed specifically for
Options. This software is comprised of a comprehensive database
system that tracks clients, care recipients, care providers,
referral sources including social workers, discharge planners, and
institutions who are involved in elder home care. Additionally, an
Operations Manual comprised of a detailed set of policies and
procedures is provided to each Franchisee to make sure that their
operation is run and managed in the most efficient way
possible.