THINK EXPONENTIAL GROWTH: According to government reports, sales
of computer and electronic devices are expected to exceed $143
billion in 2013 in the U.S. alone.
All small businesses and home offices use computers and depend on
them to be working properly. Consumers and small business don-t
have the skills, the time or the desire to do their own computer
service, repair and upgrades, and that puts Simple Computer Repair
right in the middle of one of the fastest-growing industries in the
world.
Market Segmentation - The computer and electronics repair industry
was one of the few in the United States that weathered the economic
recession of the late 2000's fairly well. Because consumers were
cutting back on spending, they were more likely to have their
current computer or electronic device repaired than to purchase a
new one. Nevertheless, according to research firm IBISWorld,
"electronic items….will continue to generate demand for the
industry, as these items generally cost less to repair than to
replace."
Target Market Strategy - Even though Simple Computer Repair store
marketing efforts will be for both the consumer and small business,
the majority of our efforts will be focused on the small business
owners.
The reasons:
Small businesses typically don-t have an IT person, but have IT
needs.
Business owners also have personal/home needs
Employee's of the business have personal computers and electronic
devices
Simple Computer Repair will continue to be NIMBLE and always
prepared to move on the next market opportunity. The core business
has a focus on the small business market, as these customers
typically don-t have full-time IT people, but have full-time IT
needs, but the market for services and computer repair applies to
literally anyone. As we have become accustomed to in some way, the
technology market changes at breakneck speeds, Simple Computer
Repair will be there to handle the transitions with new services,
solutions and answers. Simple Computer Repair offers an affordable,
on-demand service for these customers. Simple Computer Repair
provides full computer services for the consumer market also. We
offer a very affordable and helpful service with a very flexible
schedule to meet their needs.