Valpak Direct Marketing System

Today's Valpak is a direct marketing franchise system that provides mobile, online, and print advertising solutions to businesses across North America. Since the company's founding in 1968 with our flagship Blue Envelope, Valpak has evolved into a sophisticated direct marketing system that helps businesses reach their target audience via...

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Valpak Direct Marketing System

Valpak Direct Marketing System Franchise Cost and Requirements for 2022


A Franchise With Measured Success!

About Valpak?

In a time where accountability in advertising is becoming mainstream, Valpak delivers. After nearly 40 years in an industry we pioneered, Valpak is still the #1 brand by far with over 70,000 advertisers distributing over 20 billion inserts to targeted consumers in 44 million homes monthly. Consumers have grown to depend on Valpak products to deliver great savings and business owners continually enjoy the measured results and ongoing success of cooperative direct mail and web based advertising with Valpak.

In 1968, our founder pioneered the concept of large-scale local cooperative direct mail advertising. Today we're still the leader. We help local, regional and national businesses prepare offers and messages, and send them to a receptive audience with above-average income and spending habits. A Valpak franchise has the opportunity to control its own destiny; enjoys a strong, positive public image; and is effective in helping local businesses achieve their marketing objectives.

Today Valpak continues to grow, in fact in July of 2007, we began printing out of our brand new, state of the art manufacturing facility. This new facility is 500,000 square feet and approximately 10 acres under one roof and represents a $225 million investment in Valpak's future. There is nothing like it in the world.

The Valpak Opportunity

High income potential

  • $49 billion industry is growing at 8% annually.
  • The sustained growth rate of Valpak is more than double the industry average.
  • You don't need to reinvent the wheel! Our successful franchisees have been refining this program for many years.
  • Share in passive profits from over $150 million in national & intermarket sales
  • Unlike most franchise opportunities, Valpak is not a royalty-based system. This means you keep a larger share of the profits generated by five different revenue streams.

Company Details

Established: 1968
First Unit Franchised: 1986
Franchised Units: 165
Company Owned Units: 10
States Registered In: All 50 states and all Canadian provinces

Support and Training Offered By Valpak Direct Marketing System

Financial Assistance Provided: 3rd party
Site Selection Assistance: No
Lease Negotiation Assistance: No
Recruiting Assistance: Yes
Co-Operative Advertising: No
Training: One week at Florida headquarters. Ongoing in the field.

As the franchisor, Valpak provides all the materials, production, distribution and support for the Valpak suite of print and digital products - so there's no inventory to carry. This unique business model allows our franchisees to work from their home or office, selling market-proven advertising solutions to local businesses.

2022 Franchise Requirements Needed to Own a Valpak Direct Marketing System Franchise.

What does a Valpak Direct Marketing System Franchise Cost?

Valpak Direct Marketing System franchise fees for 2022:

Cash Investment: $50,000+
Total Investment: $75,000+
Minimum Net Worth: $150,000
Franchise Fee: $17,500
Average Number of Employees: 1 to 49
Passive Ownership: No
Home Based: Yes
B2B: Yes
Master Franchise Opportunities: No

Is Valpak Direct Marketing System a Semi Absentee Franchise with a Passive Ownership Opportunity?

No. Valpak Direct Marketing System is not a semi absentee franchise. The owner of the franchise (the franchisee) is expected to be involved in all aspects of day-to-day operations.

Is Valpak Direct Marketing System a Home Based franchise?

Yes. Valpak Direct Marketing System is a home based franchise opportunity.

What Do Valpak Direct Marketing System Franchise Owners Make?

Click here to find out how much Valpak Direct Marketing System franchisees make. Valpak Direct Marketing System offers an Item 19 in their Franchise Disclosure Document which provides financial information about select franchisees in their franchise system.

Is Valpak Direct Marketing System a Master Franchise Opportunity?

No. Valpak Direct Marketing System is not a master franchise opportunity.

Does Valpak Direct Marketing System Offer a Veteran Discount?

Yes. Valpak Direct Marketing System franchise does offer a veteran discount.

Does Valpak Direct Marketing System Work with E2 Visa and EB-5 Visa Candidates?

No. Valpak Direct Marketing System franchise does not work with E2 Visa and EB-5 Visa candidates.

Is Valpak Direct Marketing System Looking for Franchisees in Canada?

No. Valpak Direct Marketing System franchise is not looking for Canada franchisees.

Is Valpak Direct Marketing System Looking for International franchisees?

No. Valpak Direct Marketing System franchise is not looking for International franchisees.

Additional Information

Additional Categories

Advertising & Marketing, Non Food Franchises

Number of Units Open

100+ UNITS

Cash Required

$50,000 - $100,000

Master Franchise


Passive Franchise


Home Based Franchise


Item 19 Franchise


Veteran Discount




Franchise Opportunities in Canada


International Franchise Opportunities


E2 Visa Franchise


Valpak Direct Marketing System Franchises for Sale

Click Here to inquire about existing Valpak Direct Marketing System franchises for sale. We may have Valpak Direct Marketing System franchise resales. A franchise resale is an already established franchise owned by a franchisee and the franchisee is looking to sell their franchise.

The International Franchise Professionals Group (IFPG) is an internationally recognized membership-based franchise organization. IFPG Franchise Consultants guide aspiring business owners through the process of identifying and investing in franchise businesses. The IFPG represents more than 550 franchises. We do not represent all franchises listed here. By clicking on "Request a Consultation," you are agreeing to be contacted by one of our Certified Franchise Consultants to discuss franchise ownership.

About our rankings: The IFPG uses its internal data collected from our membership portal to identify which franchises had the most activity in the past week. This ranking system is not based on franchise sales, franchisee success rates or number of units open. Our ranking system should not be used to make a decision on which franchise to buy it was solely created for internal purposes and for our IFPG Members.