Deka Lash

Exploding Industry - Eyelash extensions are the fastest growing segment of a 70 billion dollar beauty industry. Wide Range of Customers - Our core business attracts the coveted 25-50 year old female and crosses ethnic and racial lines to appeal to a wide variety customers.

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Deka Lash Franchise Cost and Requirements for 2024


Exploding Industry - Eyelash extensions are the fastest growing segment of a 70 billion dollar beauty industry. The demand for this service is exploding; we are taking advantage of that at the perfect time!

Wide Range of Customers - Our core business attracts the coveted 25-50 year old female and crosses ethnic and racial lines to appeal to a wide variety customers.

Simple Business Model - Our studios have little inventory and only 3 to 8 employees (Lash Artist) per location. Franchisees do not need to have previous experience in the beauty industry.

Multi-Unit, Semi Absentee - Deka Lash is a technology driven company. Our cloud based software, Virtual Receptionist, online appointment scheduling, and inbound call center, allow our franchisees to track their business wherever they are. Our founders, Michael & Jennifer Blair operate their 4 existing stores with only "about 10 hours a week of involvement".

Low Cost - Our time to open and cost for a salon is significantly reduced by not having to incur a significant build out. Additionally, we offer discounts and larger reserved areas on 3 & 5 packs to encourage multi-unit development.

High Potential Return - The stores in the Item 19 of our FDD have an average of over $85,000 of profit per store and that was only being open 5 ½ days per week. We have moved to 7 days a week this year in those stores.

Recurring Revenue - Eyelash extensions are incredibly addictive. Client refills are needed every 2-3 weeks to maintain their eyelash extensions. Additionally, we are able to capture additional revenue through add-on services such as brow shaping, brow tinting and private label product sales

Company Details

Established: 2012

First Unit Franchised: 2016

Franchised Units: 140 Units Open

Company Owned Units: 0

States Registered In: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota,  Rhode Island, South Dakota, Texas, Utah, Virginia, Washington, Wisconsin

Registration is pending in:

International Franchises: Canada only; open to others

Support and Training Offered By Deka Lash

Financial Assistance Provided: 3 Party
Site Selection Assistance: Yes
Lease Negotiation Assistance: Yes

Tenent -focused Build-out Management - Yes
Recruiting Assistance: Yes
Co-Operative Advertising: Yes

New Owner Training: Our new owner training, Deka U, arms you with 5 days of management instruction across all key aspects of the business. We offer initial, on-site training for your lash artists and ongoing support, including Master Lash Artist training for your ambitious hires. We also provide real estate and site selection support and help you set up foundational operations like payroll.

We're there with you to help nurture your success. Dedicated Franchise Success Managers partner with you as an owner to support your new studio pre-, during- and post-opening and meet with you regularly to discuss your operations and local marketing. Easy-to-navigate dashboards ensure you have ready access to your key performance indicators. Furthermore, with over 130 locations across the US and Canada, our franchisees partner together to share best practices and support one another's success.

2024 Franchise Requirements Needed to Own a Deka Lash Franchise.

What does a Deka Lash Franchise Cost?

Deka Lash franchise fees for 2024:

Total Investment: $285,900 - $449,350

Minimum Liquid: $100,000

Minimum Net Worth: $500,000

Franchise Fee: $59,900
Royalty: 6% (except products)
Average Number of Employees: 4
SBA Approved: Yes
Semi-Passive Ownership: Yes
Home Based: No
B2B: No
Master Franchise Opportunities: No
Veteran Discount Yes - 25%

Is Deka Lash a Semi Absentee Franchise with a Passive Ownership Opportunity?

Yes. Deka Lash is a semi absentee franchise and allows passive ownership. A semi-absentee franchise is a business you could start and run while still maintaining a job or other obligation.

Is Deka Lash a Home Based franchise?

No. Deka Lash is not a home based franchise opportunity.

What Do Deka Lash Franchise Owners Make?

Click here to find out how much Deka Lash franchisees make. Deka Lash offers an Item 19 in their Franchise Disclosure Document which provides financial information about select franchisees in their franchise system.

Is Deka Lash a Master Franchise Opportunity?

No. Deka Lash is not a master franchise opportunity.

Does Deka Lash Offer a Veteran Discount?

Yes. Deka Lash franchise does offer a veteran discount.

Does Deka Lash Work with E2 Visa and EB-5 Visa Candidates?

Yes. Deka Lash franchise does work with E2 Visa and EB-5 Visa candidates.

Is Deka Lash Looking for Franchisees in Canada?

Yes. Deka Lash franchise is looking for Canada franchisees.

Is Deka Lash Looking for International franchisees?

No. Deka Lash franchise is not looking for International franchisees.

Where can I see Deka Lash's FDD (Franchise Disclosure Document)?

Buying a Franchise Guide: What is a Franchise Disclosure Document?

When evaluating a franchise opportunity, reading and understanding the current version of their FDD is a necessity. Considering the benefits of franchising, such as established brand recognition and support from the franchisor, it's important to also take into account franchise fees and franchising royalty fees. Since most franchisors are privately owned companies, the current versions of their FDDs are typically not available unless requested directly from them.

Click here to connect with a Franchise Consultant who can help you obtain a copy quickly and for free. They can also guide you through the essential franchise questions to ask, ensuring you make a well-informed decision about your investment.

Additional Information

Additional Categories

Hair Care & Beauty Salons, Non Food Franchises

Number of Units Open

100+ UNITS

Cash Required

$50,000 - $100,000

Master Franchise


Passive Franchise


Home Based Franchise


Item 19 Franchise


Veteran Discount




Franchise Opportunities in Canada


International Franchise Opportunities


E2 Visa Franchise


Deka Lash Franchises for Sale

Click Here to inquire about existing Deka Lash franchises for sale. We may have Deka Lash franchise resales. A franchise resale is an already established franchise owned by a franchisee and the franchisee is looking to sell their franchise.

The International Franchise Professionals Group (IFPG) is an internationally recognized membership-based franchise organization. IFPG Franchise Consultants guide aspiring business owners through the process of identifying and investing in franchise businesses. The IFPG represents more than 550 franchises. We do not represent all franchises listed here. By clicking on "Request a Consultation," you are agreeing to be contacted by one of our Certified Franchise Consultants to discuss franchise ownership.

About our rankings: The IFPG uses its internal data collected from our membership portal to identify which franchises had the most activity in the past week. This ranking system is not based on franchise sales, franchisee success rates or number of units open. Our ranking system should not be used to make a decision on which franchise to buy it was solely created for internal purposes and for our IFPG Members.