Lawn Pride is one of the newest acquisitions of Neighborly, the
world's largest home service company. Neighborly is a family of
home service brands including Mr. Rooter Plumbing, Mr. Electric,
Molly Maid, Mosquito Joe, Precision Door Service, Five Star
Painting, and many more. Between all of the 19 North American home
service brands, Neighborly has nearly 6,000 locations and has
revenue of nearly $4 Billion annually, serving over 12 million
customers.
Lawn Pride was originally founded in 1983, and became the
preeminent player in the weed and fertilization space regionally in
Indianapolis. In the third quarter of 2022, Neighborly acquired
Lawn Pride with the intention of bringing the incredible success
they had had regionally, nationwide. This was a unique acquisition
for Neighborly, who normally acquires large and thriving home
service franchise brands. When acquired, Lawn Pride did not have a
single franchised location, but they have over 40 years of
experience in the industry, and the power of Neighborly now to
franchise to new markets.
This creates an incredible opportunity, as Lawn Pride is the only
Neighborly brand with nearly unlimited territory availability all
across the country.
Lawn Pride is a niche weed and fertilization company, with a
recurring revenue, heavy volume of loyal customers. Lawn Pride has
very few moving pieces for new franchise owners. Neighborly is
doing the marketing and sales on behalf of the franchise owners,
out of our call center in Indianapolis, where they have been
selling these services over the phone for over 40 years. Our
corporate headquarters will also capture the customers' payment
information, resulting in a one step sales process, with a card on
file that is immediately charged upon service completion. This
means virtually no accounts receivables for our owners, with sales
done for you, and customer service routed directly to our call
center as well.
With a low-investment, highly scalable, wide open territory
availability, low employee count, high margin, simple operation,
done for you sales, and backed by Neighborly brand, we anticipate
Lawn Pride being one of the fastest growing brands in the
Neighborly portfolio of companies.