Primrose Schools

The Primrose Schools franchise was founded in 1982 by Paul and Marcy Erwin in Marietta, Georgia. They wanted to launch an innovative, blended approach to early learning. In 1989, they had the revolutionary idea to expand their half-day, early education program and wrapping the concept of child care around their early education business model. The company began franchising a year later. Since then, the brand has become a leader in the industry and has expanded to 450 schools in 32 states across the U.S. If you are looking to be part of an industry leading franchise looking to care and educate children, then the Primrose Schools franchise should be in your list of potential franchises. 

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Primrose Schools


Primrose Schools Franchise Cost and Requirements for 2024


If you're a parent, you know how important it is to properly care for and educate your child. Picking the school where your child is educated can be one of the most consequential of your child's life. As an industry, early childhood education is a prime market for franchise opportunities as parents look to give children every opportunity to learn — this is true even within their early years of education. As a franchise, Primrose Schools offer educational programs all year round, are licensed facilities for educational child care and give their teachers continuing education access to keep their skills sharp, which are attractive qualities to investors. The brand was founded in 1982 by Paul and Marcy Erwin in Marietta, Georgia, as a way to launch an innovative, blended approach to early learning.
They began franchising in 1990. Fast forward to today, and the brand has expanded to 450 schools in 32 states across the U.S. In addition to an extensive training program,  the franchise also has a real estate team that provides franchise owners with site selection, market planning, Site & location analysis (SLA) guidance, and more to help manage the development of the schools. The franchise is also known for its exclusive approach to early education, called Balanced Learning. This means that the franchise focuses on every detail of its educational process being based on the students’ best interest and every experience is designed to optimize early learning and care. Additionally, according to FRANdata, Primrose Schools' SBA loan failure rate is among the lowest for brands in the Childcare Industry.

Company Details

Founded: 1982
Franchising Since: 1990
Canada: No
International: No 

Support and Training Offered By Primrose Schools

In terms of support and training, a franchisee can expect an extensive training program that consists of  92 hours of interactive classroom training, 34 hours of online training, 80 hours of onsite school training, and 6 months of pre-opening support. The franchise also offers franchise owners a Support Center. 

2024 Franchise Requirements Needed to Own a Primrose Schools Franchise.

What does a Primrose Schools Franchise Cost?

Primrose Schools franchise fees for 2024:

Initial investment: $637,900 to $6,375,500
Net-worth requirement: $750,000 to $1.2 million
Liquid cash requirement: $350,000 to $1.2 million
Initial franchise fee: $80,000
Ongoing royalty fee: 7%
Ad royalty fee: 2%

Is Primrose Schools a Semi Absentee Franchise with a Passive Ownership Opportunity?

No. Primrose Schools is not a semi absentee franchise. The owner of the franchise (the franchisee) is expected to be involved in all aspects of day-to-day operations.

Is Primrose Schools a Home Based franchise?

No. Primrose Schools is not a home based franchise opportunity.

What Do Primrose Schools Franchise Owners Make?

Click here to find out how much Primrose Schools franchisees make. Primrose Schools offers an Item 19 in their Franchise Disclosure Document which provides financial information about select franchisees in their franchise system.

Is Primrose Schools Looking for Franchisees in Canada?

No. Primrose Schools franchise is not looking for Canada franchisees.

Is Primrose Schools Looking for International franchisees?

No. Primrose Schools franchise is not looking for International franchisees.

Where can I see Primrose Schools's FDD (Franchise Disclosure Document)?

Buying a Franchise Guide: What is a Franchise Disclosure Document?

When evaluating a franchise opportunity, reading and understanding the current version of their FDD is a necessity. Considering the benefits of franchising, such as established brand recognition and support from the franchisor, it's important to also take into account franchise fees and franchising royalty fees. Since most franchisors are privately owned companies, the current versions of their FDDs are typically not available unless requested directly from them.

Click here to connect with a Franchise Consultant who can help you obtain a copy quickly and for free. They can also guide you through the essential franchise questions to ask, ensuring you make a well-informed decision about your investment.

Additional Information

Additional Categories

Education, Non Food Franchises

Number of Units Open

100+ UNITS

Cash Required

More than $250,000

Passive Franchise


Home Based Franchise


Item 19 Franchise




Franchise Opportunities in Canada


International Franchise Opportunities


Primrose Schools Franchises for Sale

Click Here to inquire about existing Primrose Schools franchises for sale. We may have Primrose Schools franchise resales. A franchise resale is an already established franchise owned by a franchisee and the franchisee is looking to sell their franchise.

The International Franchise Professionals Group (IFPG) is an internationally recognized membership-based franchise organization. IFPG Franchise Consultants guide aspiring business owners through the process of identifying and investing in franchise businesses. The IFPG represents more than 550 franchises. We do not represent all franchises listed here. By clicking on "Request a Consultation," you are agreeing to be contacted by one of our Certified Franchise Consultants to discuss franchise ownership.

About our rankings: The IFPG uses its internal data collected from our membership portal to identify which franchises had the most activity in the past week. This ranking system is not based on franchise sales, franchisee success rates or number of units open. Our ranking system should not be used to make a decision on which franchise to buy it was solely created for internal purposes and for our IFPG Members.