Tierra Encantada

Tierra Encantada is the leader in Spanish Immersion Early Childhood Education appealing to upper-middle-class families looking to give their children a developmental edge and bilingual experience. Geared towards kids ages 6 weeks to 6 years of age, Tierra is different from your typical childcare. Since its opening by founder and CEO Kristen Denzer in 2013, Tierra has served families through a high-quality, Spanish-immersive curriculum, fresh-cooked organic food, environmentally friendly practices, and child-led learning.

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Tierra Encantada


Tierra Encantada Franchise Cost and Requirements for 2024


With a corporate business currently made up of 170+ employees, 15+ franchisee support team and a track record of million-dollar profits annually, Tierra Encantada leverages both the increasing demand for high-quality childcare and the trends in language immersion, child-led learning and organic food.

Growing Revenue
As the population continues to grow and with dual-income families making up 66% of the US population Pew Research Center), demand for childcare continues to increase. In 2021 alone, the US market size for daycare grew by 4.3% and has seen steady increases since 2016 (IBIS World, Market Research Report). Families in metropolitan areas already see month-long waiting lists for quality childcare. Tierra's own locations see waiting lists well over a year long and in 2020 pulled in an average per center of $560 thousand in net operating income and $1.9 million in gross sales. In an industry ranked the 188th largest market size in the US and projecting revenues at nearly $53 million (IBIS World, Market Research Report), Tierra franchisees can experience a turnkey opportunity that allows them to breakeven on the first day of business.

Meeting Trends
Tierra is set not just to be the leader in Spanish immersion early childhood education, but the future of childcare. Parents are increasingly looking for high-quality childcare options that give their children developmental advantages. Children immersed in a second language have been found to have improved cognitive functioning, outscore their monolingual peers in verbal and math standardized tests and are more empathetic in their ability to understand another's perspective (Harvard University). Subsequently, language immersion has gained traction among young families. Further, the parent expectation to have healthy, organic food for their kids continually increases. In 2020 alone, natural and organic food sales in the US grew by 13% to $186 billion (New Hope Network).

Gaining Publicity
Tierra's focus on Spanish immersion and development of the whole child has resulted in more than 125 media publication and segment features across the US including in the Multi-Unit Franchising Magazine, Entrepreneur, Popsugar, Forbes, Inc, PBS, ABC, FOX, NBC and CBS. Tierra is ideally positioned to address the increasing awareness of the importance of language learning and organic food.

At Tierra Encantada "do more than make a living - make a difference."

Company Details

Established: 2013
First Unit Franchised: 2019
Franchised Units: 22
Company Owned Units: 8
States Registered In: Alabama - AL, Alaska - AK, Arizona - AZ, Arkansas - AR, California - CA, Colorado - CO, Connecticut - CT, Delaware - DE, Florida - FL, Georgia - GA, Idaho - ID, Illinois - IL, Indiana - IN, Iowa - IA, Kansas - KS, Kentucky - KY, Louisiana - LA, Maine - ME, Maryland - MD, Massachusetts - MA, Michigan - MI, Minnesota - MN, Mississippi - MS, Missouri - MO, Montana - MT, Nebraska - NE, Nevada - NV, New Hampshire - NH, New Jersey - NJ, New Mexico - NM, New York - NY, North Carolina - NC, North Dakota - ND, Ohio - OH, Oklahoma - OK, Oregon - OR, Pennsylvania - PA, Rhode Island - RI, South Carolina - SC, South Dakota - SD, Tennessee - TN, Texas - TX, Utah - UT, Vermont - VT, Virginia - VA, Washington - WA, West Virginia - WV, Wisconsin - WI, Wyoming - WY
Canada Franchises: No
International Franchises: No

Support and Training Offered By Tierra Encantada

Financial Assistance Provided: Yes
Site Selection Assistance: Yes
Lease Negotiation Assistance: Yes
Recruiting Assistance: Yes
Cooperative Advertising: No

The Initial Training Program takes place in Minnesota at both our headquarters office and our corporate sites. The Initial Training Program includes three parts: Franchisee Orientation & Site Development Overview, Franchise Management Training and Grand Opening Training.

*We also offer a three-day practicum for the center administration team (Director and Assistant Director) that is optional and provided at no cost for up to the three individuals.

Franchisee Orientation & Site Development Overview:
Typically, the Operating Principal and their partner(s) attend the Franchisee Orientation & Site Development Overview. This first part of our Initial Training Program must take place within 60 days of signing the Franchise Agreement. The Franchisee Orientation & Site Development Overview takes place over three days and includes an introduction to franchise management, fiscal management training, and in-depth training on site selection and center design. You will use what you learn from this part of the training program to guide you as you search for, select, design, and begin construction on your site.

Franchise Management Training Overview:
Typically, the Operating Principal and center administration team members (Director and Assistant Director) attend the Franchise Management Training. This second part of our Initial Training Program must take place 45 - 120 days prior to the scheduled opening of your Center. The Franchise Management Training takes place over seven days and includes training on core aspects of franchise management.

Grand Opening Training:
We will send a minimum of one trainer on-site to your premises to assist with the training of your own employees and the opening of your Tierra Encantada Center Our trainer will generally visit your premises for ten (10) days surrounding your scheduled grand opening.

2024 Franchise Requirements Needed to Own a Tierra Encantada Franchise.

What does a Tierra Encantada Franchise Cost?

Tierra Encantada franchise fees for 2024:

Cash Investment: $300,000
Total Investment: $1,032,525 - $2,619,530 
*Estimated Initial Investment. Ranges are based on the Tierra Encantada FDD Item 7. For more details or questions email franchising@tierraencantada.com 

Minimum Net Worth: $1,000,000
Franchise Fee: $60,000
Royalty: 7%
Ad: 1%
Item 19: Yes
Visa Candidates: Yes
Passive Ownership: Yes
Home-Based: No
B2B: No
Master Franchise Opportunities: Yes
Veteran Discount: Yes, 20% off ($12,000 off)

Is Tierra Encantada a Semi Absentee Franchise with a Passive Ownership Opportunity?

Yes. Tierra Encantada is a semi absentee franchise and allows passive ownership. A semi-absentee franchise is a business you could start and run while still maintaining a job or other obligation.

Is Tierra Encantada a Home Based franchise?

No. Tierra Encantada is not a home based franchise opportunity.

What Do Tierra Encantada Franchise Owners Make?

Click here to find out how much Tierra Encantada franchisees make. Tierra Encantada offers an Item 19 in their Franchise Disclosure Document which provides financial information about select franchisees in their franchise system.

Is Tierra Encantada a Master Franchise Opportunity?

Yes. Tierra Encantada is a master franchise opportunity. A master franchisee is responsible to recruit, train and support franchisees in their territory.

Does Tierra Encantada Offer a Veteran Discount?

Yes. Tierra Encantada franchise does offer a veteran discount.

Does Tierra Encantada Work with E2 Visa and EB-5 Visa Candidates?

Yes. Tierra Encantada franchise does work with E2 Visa and EB-5 Visa candidates.

Is Tierra Encantada Looking for Franchisees in Canada?

No. Tierra Encantada franchise is not looking for Canada franchisees.

Is Tierra Encantada Looking for International franchisees?

No. Tierra Encantada franchise is not looking for International franchisees.

Where can I see Tierra Encantada's FDD (Franchise Disclosure Document)?

Buying a Franchise Guide: What is a Franchise Disclosure Document?

When evaluating a franchise opportunity, reading and understanding the current version of their FDD is a necessity. Considering the benefits of franchising, such as established brand recognition and support from the franchisor, it's important to also take into account franchise fees and franchising royalty fees. Since most franchisors are privately owned companies, the current versions of their FDDs are typically not available unless requested directly from them.

Click here to connect with a Franchise Consultant who can help you obtain a copy quickly and for free. They can also guide you through the essential franchise questions to ask, ensuring you make a well-informed decision about your investment.

Additional Information

Additional Categories

Child Related, Education, Non Food Franchises

Number of Units Open


Cash Required

More than $250,000

Master Franchise


Passive Franchise


Home Based Franchise


Item 19 Franchise


Veteran Discount




Franchise Opportunities in Canada


International Franchise Opportunities


E2 Visa Franchise


Tierra Encantada Franchises for Sale

Click Here to inquire about existing Tierra Encantada franchises for sale. We may have Tierra Encantada franchise resales. A franchise resale is an already established franchise owned by a franchisee and the franchisee is looking to sell their franchise.

The International Franchise Professionals Group (IFPG) is an internationally recognized membership-based franchise organization. IFPG Franchise Consultants guide aspiring business owners through the process of identifying and investing in franchise businesses. The IFPG represents more than 550 franchises. We do not represent all franchises listed here. By clicking on "Request a Consultation," you are agreeing to be contacted by one of our Certified Franchise Consultants to discuss franchise ownership.

About our rankings: The IFPG uses its internal data collected from our membership portal to identify which franchises had the most activity in the past week. This ranking system is not based on franchise sales, franchisee success rates or number of units open. Our ranking system should not be used to make a decision on which franchise to buy it was solely created for internal purposes and for our IFPG Members.