Stronghold Floors

Stronghold Floors is a nationwide Franchise opportunity and is seeking independent owners who enjoy sales & business development and want to help their customers improve their lives, homes and places of business.

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Stronghold Floors

Stronghold Floors Franchise Cost and Requirements for 2024


6 Reasons to choose the Stronghold Floors business opportunity

There are so many franchise opportunities today that it can seem overwhelming. Comparing them can make your head spin. We know, we started off as franchisees of another network - we've seen the franchise world from both sides.
When we decided to allow others to also use our Stronghold Floors business model, we made certain to provide 6 benefits we feel are often missing in other service franchise opportunities.

  • Marketing support coupled with a high traffic, lead generating website
  • Choice of vendors and suppliers with network, volume based pricing
  • Integrated, optimized systems and task automation platforms
  • Large, exclusive territories
  • Lower royalties that drop even more with our Sales Growth Incentives
  • Custom tailor additional service offerings to the territory

Marketing Support & High Traffic Website for Lead Generation
Many franchisors leave you on your own with marketing your business - not us. We work with our franchisees to optimize their local marketing (PPC Ads, social media ads, events, email campaigns, print ads) and ensure they work in concert with our national/brand marketing.

Choice of Vendors and Suppliers
Unlike many franchisors, we are not in the product business. We do not sell any coatings products to our franchisees; instead we allow each franchisee to select from an approved list of vendors and suppliers. We receive no kickbacks for the network's purchases. Instead, we use our volume purchasing power to negotiate the best prices we can for the franchise network.
We also ensure that approved vendors and suppliers are located throughout the United States to minimize shipping costs and delivery time frames.

Integrated, Optimized Systems and Smart Task Automation
Many services franchise networks leave everyday business operations to each franchise to figure out or optimize. Our franchisees benefit from our backgrounds in CRM software, business process automation and cost-effective technologies. We believe each franchise team should be able to focus on the items that move their business forward, not mundane & repetitive business tasks.
Our Sales-To-Operations & Marketing-Process (STOMP) is fully integrated to minimize administrative tasks/data entry and effectively communicate internally with a franchisee's team and externally with prospects & customers.
Additionally, Stronghold Floors uses cloud, mobile and laptop based technologies to automate tasks wherever possible. Our platforms allow us to rapidly create workflows and task automations that are personalized to the franchisee.

Large, Exclusive Territories
Stronghold Floors territories are both geographically large and population dense (and exclusive territories). Unlike most of our competitors (and service franchises), we do not measure our territories in tens or hundreds of thousands of homes. We measure in millions.
The reality is a coatings franchise needs a constant, year round stream of leads. That doesn't come from a territory of 250K people.

Lower Royalties & Sales Growth Incentives
Compare us to other similar franchise opportunities. It quickly becomes apparent our sales royalties are lower and fairer to the franchisee. Plus, we even have sales growth incentives that lowers the royalty if specified sales targets are achieve in the fiscal year.

Tailor Additional Service Offerings to the Franchise Territory
We realize that some territories may wish or need to provide additional concrete services in their territory. We already have this built into our FDD & Franchise Agreement where, with our permission, a franchisee can provide additional services such as polished concrete, concrete overlays and concrete staining. This doesn't require additional franchise fees or contracts.

Company Details

Established: 2011
First Unit Franchised: 2016
Franchised Units: 1
Company Owned Units: 1
States Registered In: AL, AR, AZ, CO, CT, DE, FL, GA, KY, LA, MA, NV, NC
NH, NJ, OH, OR, PA, SC, TN, TX, UT - these are the states we are looking to franchise in for now.
We are in the registration process with NY state.
Canada Franchises: No
International Franchises: No

Support and Training Offered By Stronghold Floors

Financial Assistance Provided: No
Site Selection Assistance: No
Lease Negotiation Assistance: No
Recruiting Assistance: No
Co-Operative Advertising: No

Training: We provide a two-week initial training program at our HQs covering general business operations, floor system installation, marketing, sales and start-up. We also provide onsite assistance during the 1st week of installations.
Other Info: Unlike most coatings franchises, SFI does not sell products to it's franchises (nor does it get any monies back from suppliers). We believe in getting the best prices for everyone by using our combined buying power with suppliers. We provide our franchisees with a list of approved vendors and have a process for adding more vendors.

2024 Franchise Requirements Needed to Own a Stronghold Floors Franchise.

What does a Stronghold Floors Franchise Cost?

Stronghold Floors franchise fees for 2024:

Cash Investment: $30,000
Total Investment: $74,500-$178,150
Minimum Net Worth: $150,000
Franchise Fee: $60,000 (Tier 1); $45,000 (Tier 2); $30,000 (Tier 3)
Stronghold Floors Territories/tiers
Royalty: 4.5% (Declines at specific annual sales targets)
Ad: 1.5% (Brand Dev Fee)
Average Number of Employees: 3-5
Item 19: Yes
SBA Approved: No
Passive Ownership: No
Home Based: No
B2B: No
Master Franchise Opportunities: No
Veteran Discount: Yes

Special Discount Programs: To help facilitate military veteran's transition to business ownership, Stronghold Floors International offers a 10% veterans discount to the initial Franchise Fee. For our larger territories (Tier 1), this amounts to a savings of $6,000 for veterans.
NOTE: Two SFI founders are military veterans.

Is Stronghold Floors a Semi Absentee Franchise with a Passive Ownership Opportunity?

No. Stronghold Floors is not a semi absentee franchise. The owner of the franchise (the franchisee) is expected to be involved in all aspects of day-to-day operations.

Is Stronghold Floors a Home Based franchise?

No. Stronghold Floors is not a home based franchise opportunity.

What Do Stronghold Floors Franchise Owners Make?

Click here to find out how much Stronghold Floors franchisees make. Stronghold Floors offers an Item 19 in their Franchise Disclosure Document which provides financial information about select franchisees in their franchise system.

Is Stronghold Floors a Master Franchise Opportunity?

No. Stronghold Floors is not a master franchise opportunity.

Does Stronghold Floors Offer a Veteran Discount?

Yes. Stronghold Floors franchise does offer a veteran discount.

Does Stronghold Floors Work with E2 Visa and EB-5 Visa Candidates?

No. Stronghold Floors franchise does not work with E2 Visa and EB-5 Visa candidates.

Is Stronghold Floors Looking for Franchisees in Canada?

No. Stronghold Floors franchise is not looking for Canada franchisees.

Is Stronghold Floors Looking for International franchisees?

No. Stronghold Floors franchise is not looking for International franchisees.

Where can I see Stronghold Floors's FDD (Franchise Disclosure Document)?

Buying a Franchise Guide: What is a Franchise Disclosure Document?

When evaluating a franchise opportunity, reading and understanding the current version of their FDD is a necessity. Considering the benefits of franchising, such as established brand recognition and support from the franchisor, it's important to also take into account franchise fees and franchising royalty fees. Since most franchisors are privately owned companies, the current versions of their FDDs are typically not available unless requested directly from them.

Click here to connect with a Franchise Consultant who can help you obtain a copy quickly and for free. They can also guide you through the essential franchise questions to ask, ensuring you make a well-informed decision about your investment.

Additional Information

Additional Categories

Maintenance, Home Services, Repair & Restoration, Miscellaneous & Unique, Building & Storage, Non Food Franchises

Number of Units Open


Cash Required

$100,000 - $250,000

Master Franchise


Passive Franchise


Home Based Franchise


Item 19 Franchise


Veteran Discount




Franchise Opportunities in Canada


International Franchise Opportunities


E2 Visa Franchise


Stronghold Floors Franchises for Sale

Click Here to inquire about existing Stronghold Floors franchises for sale. We may have Stronghold Floors franchise resales. A franchise resale is an already established franchise owned by a franchisee and the franchisee is looking to sell their franchise.

The International Franchise Professionals Group (IFPG) is an internationally recognized membership-based franchise organization. IFPG Franchise Consultants guide aspiring business owners through the process of identifying and investing in franchise businesses. The IFPG represents more than 550 franchises. We do not represent all franchises listed here. By clicking on "Request a Consultation," you are agreeing to be contacted by one of our Certified Franchise Consultants to discuss franchise ownership.

About our rankings: The IFPG uses its internal data collected from our membership portal to identify which franchises had the most activity in the past week. This ranking system is not based on franchise sales, franchisee success rates or number of units open. Our ranking system should not be used to make a decision on which franchise to buy it was solely created for internal purposes and for our IFPG Members.