Licensing a SuperCoups franchise means that you will take a consultative sales role in helping merchants in your area increase their sales by introducing them to the SuperCoups advertising solution. SuperCoups give you the tools and support you need to help small businesses grow while growing your own business.

Interested in Franchise Ownership?

Request a Consultation

SuperCoups Franchise Cost and Requirements for 2022


SuperCoups offers you the flexibility and independence you seek combined with the strategies, support and tools you need.

We are a premier, co-operative direct mail company that provides services to small business owners and consumers in local, targeted areas. As a SuperCoups franchisee you would help small business owners grow their businesses and maximize the return on their advertising investment, while supplying consumers with valuable discounts on products and services they want. Because we are a Valassis company, SuperCoups franchisees can also maximize their customers reach by integrating print with online advertising via RedPlum™.

Low Investment
With no inventory to buy and no storefront to lease, our start-up costs are among the lowest in the industry.

Family Friendly
Since sales work takes place during business hours, you set your work schedule and determine your income potential.

Valassis' RedPlum™ Wrap*
SuperCoups is the only cooperative direct mailer that offers its franchisees the unique benefit of mailing within the new RedPlum™ wrap. This is a four-color, four-page vehicle for the SuperCoups envelope, single sheets, circulars, and other valuable RedPlum™ offers.

Company Details

Year Established: 1982
Year First Franchised: 1984
Franchised Units: 19
Company Owned Units: N/A
Projected New Units (12 months): 4
States/Countries Registered In: 6/US Only

States, Countries or Geographical Areas from which Broker Referrals ARE?being accepted: Alabama, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, Florida, Georgia, Idaho, Iowa, Kansas,?Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska,?Nevada, New Hampshire, New Jersey, New Mexico, ?New York, North Carolina, Ohio, Oklahoma, Oregon,?Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Vermont, Virginia, West Virginia, Wisconsin, Wyoming

Support and Training Offered By SuperCoups

Financial Assistance Provided: No
Site Selection Assistance:
Lease Negotiation Assistance: N/A - no storefront required
Co-operative Advertising: Yes

Training & Support:

  • Available at headquarters: 5 non-consecutive days
  • At franchisee's location: 3 days
  • SuperCoups Franchise Meetings
  • Brainstorming Sessions

In-House Training

Soon after we award your client with a SuperCoups franchise, they will spend 5 non-consecutive days at our corporate headquarters in Norwell, Massachusetts.? They will spend their time meeting and training with our superb team of experts.?? Once they leave the facility to embark on their new career, they'll have a plan for success.? But their training doesn't end there.

Field Training

After their In-House Training, one of our representatives will spend 3 days at the franchisee's location.? During Field Training time, our representative will assist them in the areas of sales strategies, territory management, financial modeling and various other aspects of their business operation. When our representative leaves, they give the franchisee a plan of action that details areas of improvement.

2022 Franchise Requirements Needed to Own a SuperCoups Franchise.

What does a SuperCoups Franchise Cost?

SuperCoups franchise fees for 2022:

Cash Investment: $28,000

Minimum Investment:? $50,000 - $28,000 Franchise Fee with $22,000 working capital to run your business
Minimum Net Worth: $100,000
Single Unit Franchise Fee: $28,000

Discounts:? Sales/Industry Experienced

MailCoups is offering a discounted Franchise Fee for candidates with Sales/Industry Experience.

Sales/Industry Experienced Franchise Fee is $18,500.?

To be eligible for the Sales/Industry Experienced discount, candidates must have a minimum of 10 years of experience in a Sales, Sales Management, Marketing, Business Development position or experience in the Direct Mail Industry.?

Contact Kathy Ditson at (800) 626-2620 Ext. 2046 if you have a candidate that qualifies for one of these programs or discounts!?

Ad: $500/yr
Average # of Employees: 1 for franchisees in the system for the first 3-5 years, after 3-5 years, the average is 2.

Passive Ownership Allowed: No

Earnings Claim: No

Is SuperCoups a Semi Absentee Franchise with a Passive Ownership Opportunity?

No. SuperCoups is not a semi absentee franchise. The owner of the franchise (the franchisee) is expected to be involved in all aspects of day-to-day operations.

Is SuperCoups a Home Based franchise?

Yes. SuperCoups is a home based franchise opportunity.

What Do SuperCoups Franchise Owners Make?

This information is not available. SuperCoups does not offer an Item 19 in their Franchise Disclosure Document.

Is SuperCoups a Master Franchise Opportunity?

No. SuperCoups is not a master franchise opportunity.

Does SuperCoups Offer a Veteran Discount?

Yes. SuperCoups franchise does offer a veteran discount.

Does SuperCoups Work with E2 Visa and EB-5 Visa Candidates?

No. SuperCoups franchise does not work with E2 Visa and EB-5 Visa candidates.

Is SuperCoups Looking for Franchisees in Canada?

No. SuperCoups franchise is not looking for Canada franchisees.

Is SuperCoups Looking for International franchisees?

No. SuperCoups franchise is not looking for International franchisees.

Additional Information

Additional Categories

Advertising & Marketing, Non Food Franchises

Number of Units Open


Cash Required

$25,000 - $50,000

Master Franchise


Passive Franchise


Home Based Franchise


Item 19 Franchise


Veteran Discount




Franchise Opportunities in Canada


International Franchise Opportunities


E2 Visa Franchise


SuperCoups Franchises for Sale

Click Here to inquire about existing SuperCoups franchises for sale. We may have SuperCoups franchise resales. A franchise resale is an already established franchise owned by a franchisee and the franchisee is looking to sell their franchise.

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