The Vitamin Shoppe

The Vitamin Shoppe offers a comprehensive assortment of nutritional solutions, including vitamins, minerals, specialty supplements, herbs, sports nutrition, homeopathic remedies, green living products, and natural beauty products.

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The Vitamin Shoppe


The Vitamin Shoppe Franchise Cost and Requirements for 2024


After investing more than 45 years in building the most trusted brand in health and wellness, The Vitamin Shoppe is now franchising with only 234 exclusive territories available. The retailer sits prominently in the $50 billion (and growing!) wellness industry and currently operates more than 680 locations. On average, the top 25% of stores generate $1,959,404 average revenue and $379,671 average contribution per store.*

Claim Your Territory, The Vitamin Shoppe Makes the Rest Easy
• Five Distinct Revenue Channels: Make money no matter where your customers shop, including passive revenue via commission from website sales
• Support to Scale: Scale with ease as The Vitamin Shoppe support team handles everything from automatic inventory management, traffic counters, customer loyalty, and so much more
• Established Trust Equity: Profit from our decades-long relationship with customers-70% of revenue comes from return shoppers
• Innovative Merchandising Strategy: Stay on the forefront of emerging industry trends through The Vitamin Shoppe's innovative approach to evolving its product assortment
• Trained Experts: The Vitamin Shoppe's fleet of in-store Health Enthusiasts? know customers by name and are trained experts in health and wellness

Company Details

Established: 1977
First Unit Franchised: 2021
Franchised Units: 8
Company Owned Units: 673
States Registered In: All states except Oregon and Washington
Canada Franchises: No
International Franchises: Not Currently Offering

Support and Training Offered By The Vitamin Shoppe

Financial Assistance Provided: Yes
Site Selection Assistance: Yes
Lease Negotiation Assistance: Yes
Recruiting Assistance: Yes
Cooperative Advertising: Yes
FranchiseVees are required to attend 2.5 weeks of pre-opening training at a company designated training store ideally with their Store Manager. In addition, there are specific learning paths designed for each role in the store. You will receive on-site support in advance of and through your store's opening as well as weekly conference calls leading up to your instore training experience where we will review policies, procedures and key support tools such as the Store Operations Manual.

2024 Franchise Requirements Needed to Own a The Vitamin Shoppe Franchise.

What does a The Vitamin Shoppe Franchise Cost?

The Vitamin Shoppe franchise fees for 2024:

Cash Investment: $200,000+
Total Investment: $528,000 to $976,900
Minimum Net Worth: $750,000
Franchise Fee: $39,900
Royalty: 5%
Ad: 2%
Item 19: Yes
Average Number of Employees: 5
Visa Candidates: No
Passive Ownership: No
Semi-Passive Ownership: Yes
Home-Based: No
B2B: No
Master Franchise Opportunities: No
Veteran Discount: Yes 20% off of Franchise Fee

Is The Vitamin Shoppe a Semi Absentee Franchise with a Passive Ownership Opportunity?

No. The Vitamin Shoppe is not a semi absentee franchise. The owner of the franchise (the franchisee) is expected to be involved in all aspects of day-to-day operations.

Is The Vitamin Shoppe a Home Based franchise?

No. The Vitamin Shoppe is not a home based franchise opportunity.

What Do The Vitamin Shoppe Franchise Owners Make?

Click here to find out how much The Vitamin Shoppe franchisees make. The Vitamin Shoppe offers an Item 19 in their Franchise Disclosure Document which provides financial information about select franchisees in their franchise system.

Is The Vitamin Shoppe a Master Franchise Opportunity?

No. The Vitamin Shoppe is not a master franchise opportunity.

Does The Vitamin Shoppe Offer a Veteran Discount?

Yes. The Vitamin Shoppe franchise does offer a veteran discount.

Does The Vitamin Shoppe Work with E2 Visa and EB-5 Visa Candidates?

No. The Vitamin Shoppe franchise does not work with E2 Visa and EB-5 Visa candidates.

Is The Vitamin Shoppe Looking for Franchisees in Canada?

No. The Vitamin Shoppe franchise is not looking for Canada franchisees.

Is The Vitamin Shoppe Looking for International franchisees?

No. The Vitamin Shoppe franchise is not looking for International franchisees.

Where can I see The Vitamin Shoppe's FDD (Franchise Disclosure Document)?

Buying a Franchise Guide: What is a Franchise Disclosure Document?

When evaluating a franchise opportunity, reading and understanding the current version of their FDD is a necessity. Considering the benefits of franchising, such as established brand recognition and support from the franchisor, it's important to also take into account franchise fees and franchising royalty fees. Since most franchisors are privately owned companies, the current versions of their FDDs are typically not available unless requested directly from them.

Click here to connect with a Franchise Consultant who can help you obtain a copy quickly and for free. They can also guide you through the essential franchise questions to ask, ensuring you make a well-informed decision about your investment.

Additional Information

Additional Categories

Health, Beauty & Nutrition, Non Food Franchises

Number of Units Open

100+ UNITS

Cash Required

More than $250,000

Master Franchise


Passive Franchise


Home Based Franchise


Item 19 Franchise


Veteran Discount




Franchise Opportunities in Canada


International Franchise Opportunities


E2 Visa Franchise


The Vitamin Shoppe Franchises for Sale

Click Here to inquire about existing The Vitamin Shoppe franchises for sale. We may have The Vitamin Shoppe franchise resales. A franchise resale is an already established franchise owned by a franchisee and the franchisee is looking to sell their franchise.

The International Franchise Professionals Group (IFPG) is an internationally recognized membership-based franchise organization. IFPG Franchise Consultants guide aspiring business owners through the process of identifying and investing in franchise businesses. The IFPG represents more than 550 franchises. We do not represent all franchises listed here. By clicking on "Request a Consultation," you are agreeing to be contacted by one of our Certified Franchise Consultants to discuss franchise ownership.

About our rankings: The IFPG uses its internal data collected from our membership portal to identify which franchises had the most activity in the past week. This ranking system is not based on franchise sales, franchisee success rates or number of units open. Our ranking system should not be used to make a decision on which franchise to buy it was solely created for internal purposes and for our IFPG Members.