Franchise Consultant Best Practices

While there is no single best way to run a Franchise Consultant business, top Franchise Consultants can follow a set of best practices to provide quality service to candidates. For example, maintaining confidentiality is important for everyone involved in a franchise sale. Franchise Consultants are often privy to sensitive information, such as financial records and business plans, and must ensure that this information is kept confidential with processes and systems to protect data and privacy.

Additionally, there are tools to help you work smarter. Using assessments can help you evaluate the skills and interests of your candidates to match them with their ideal franchise opportunities. These assessments benefit franchisors and ensure candidates make informed decisions and increase their likelihood of success.

Since franchising is a family affair and a lifestyle change, getting a candidate’s spouse involved is another best practice that all Franchise Consultants should employ. Even if the spouse isn’t involved in operating the business, their support is critical to its success. Consultants should also maintain a strong online presence, stay up-to-date on trends, and provide ongoing support to candidates.

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Red Boswell, President

“IFPG's mission is to connect franchise professionals. As the world's most trusted Franchise Consultant organization, my team and I will assist you in gaining clarity on whether or not IFPG is the right choice for you. Over 1,500 members have decided to build their businesses with us. Thank you for giving us the opportunity to serve you.”

Red Boswell, President

Maintaining Confidentiality and Putting the Candidates First are Some Best Practices for Top Franchise Consultants

What separates the best Franchise Consultants from the rest? It’s not one thing, but a combination of many little things. There are best practices for Franchise Consultants to follow to grow their businesses. These practices include maintaining confidentiality, leveraging credentials on social media, and always putting the candidate’s best interests first — even if that means foregoing a commission.

Maintaining Confidentiality

Since Franchise Consultants have access to private information, they understand the importance of maintaining confidentiality. To ensure that all information is kept confidential and only shared with the candidate’s permission, you should put processes in place.

franchise consultant best practices

Small things like double checking all emails before sending them and properly naming documents can save you and your candidates from embarrassment. Maintaining this confidentiality will help consultants maintain a virtuous practice with a good reputation.

Utilizing Credentials on Social Media

Social media platforms allow franchise business consultants to establish their brand and reach candidates. Top Franchise Consultants utilize their credentials (CFE and CFC) and advanced degrees on social media to bolster their reputation and expertise. To further expand your reach, share valuable content and engage with your contacts on LinkedIn, Twitter, Facebook, and more. 

Putting the Candidate First 

The primary goal of Franchise Consultants is helping candidates find an ideal opportunity. Consultants who put a candidates' best interests first and work with integrity win in the long run with referrals and repeat business. Top Franchise Consultants are honest and ethical with candidates even if that means losing a commission to do the right thing.

Providing Ongoing Support to Candidates

Top Franchise Consultants always provide ongoing support through the franchise discovery process and beyond. Franchise consultants should make themselves available to answer questions and share their expertise. From weighing the pros and cons of a franchise to attending a Discovery Day, ongoing support helps candidates navigate the complex journey of buying a franchise.

Staying Up-to-Date on the Latest Trends

Franchising is constantly evolving, so it is important for franchise business consultants to stay up-to-date on the latest trends. Top Franchise Consultants attend franchising events, subscribe to newsletters, look at news sites, and network with other professionals to stay current on the latest developments. This allows them to provide the best possible guidance to their candidates.

Providing Customized Recommendations

Every candidate is unique, and top Franchise Consultants provide customized recommendations that fit their specific needs. Taking a personalized approach ensures that candidates find the best franchise opportunities to increase their chances of success.

Running a successful franchise consulting business requires professionalism and expertise, and there are best practices to follow to take it to the next level. Top Franchise Consultants prioritize the needs and goals of their candidates, maintain confidentiality, utilize their credentials on social media, and provide ongoing support. They also stay up-to-date on the latest trends and provide customized recommendations. By following these best practices, you can help candidates achieve their goals.