Small things like double checking all emails before sending them and properly naming documents can save you and your candidates from embarrassment. Maintaining this confidentiality will help consultants maintain a virtuous practice with a good reputation.
Utilizing Credentials on Social Media
Social media platforms allow franchise business consultants to establish their brand and reach candidates. Top Franchise Consultants utilize their credentials (CFE and CFC) and advanced degrees on social media to bolster their reputation and expertise. To further expand your reach, share valuable content and engage with your contacts on LinkedIn, Twitter, Facebook, and more.
Putting the Candidate First
The primary goal of Franchise Consultants is helping candidates find an ideal opportunity. Consultants who put a candidates' best interests first and work with integrity win in the long run with referrals and repeat business. Top Franchise Consultants are honest and ethical with candidates even if that means losing a commission to do the right thing.
Providing Ongoing Support to Candidates
Top Franchise Consultants always provide ongoing support through the franchise discovery process and beyond. Franchise consultants should make themselves available to answer questions and share their expertise. From weighing the pros and cons of a franchise to attending a Discovery Day, ongoing support helps candidates navigate the complex journey of buying a franchise.
Staying Up-to-Date on the Latest Trends
Franchising is constantly evolving, so it is important for franchise business consultants to stay up-to-date on the latest trends. Top Franchise Consultants attend franchising events, subscribe to newsletters, look at news sites, and network with other professionals to stay current on the latest developments. This allows them to provide the best possible guidance to their candidates.
Providing Customized Recommendations
Every candidate is unique, and top Franchise Consultants provide customized recommendations that fit their specific needs. Taking a personalized approach ensures that candidates find the best franchise opportunities to increase their chances of success.
Running a successful franchise consulting business requires professionalism and expertise, and there are best practices to follow to take it to the next level. Top Franchise Consultants prioritize the needs and goals of their candidates, maintain confidentiality, utilize their credentials on social media, and provide ongoing support. They also stay up-to-date on the latest trends and provide customized recommendations. By following these best practices, you can help candidates achieve their goals.