5. Involving Families in the Process
Launching a business is one of the largest investments that anybody can make. Regardless of whether or not the candidate’s spouse will be involved in the business, encourage them to participate in the process. Franchise ownership isn’t just an investment; it’s a lifestyle change. If a spouse is uncomfortable with the change, this can negatively impact the investment decision. Knowing everyone in the family is on board with the decision to invest in a franchise can make all the difference.
6. Setting Goals
Goal setting is a crucial aspect for candidates as it directs their focus. According to Psychology Today, setting goals is linked to higher achievement. To optimize the goal-setting process, offer the SMART method: specific, measurable, attainable, relevant, and time bound. For example, a goal to make five validation calls in a specific time frame or visit two franchise locations of a specific brand can help a candidate learn a lot and feel more in control. Encourage candidates to share their goals with others so that they are accountable and can keep better track of progress.
7. Acknowledging Fear
In both business and life, addressing fear involves labeling it and acknowledging its partially irrational nature. While some anxiety is normal for any new business venture, focusing too heavily on the worst-case scenario isn’t helpful for anybody. Reassure candidates that while some fear is warranted, they shouldn’t let fear stop them from moving forward. When candidates fuel their fear and use it to their advantage, they can become comfortable with being uncomfortable, which is beneficial for business success.
How Top Franchise Consultants Alleviate Fears
Prospective franchise owners often grapple with the fear of the unknown. Top Franchise Consultants can alleviate these anxieties with factual information, mentorship and an honest assessment of their skills and experience. With some reassurance, candidates can take the exciting journey into entrepreneurship with confidence and motivation.