A Smoother, More Efficient Process
Think about it; with everyone on the same calls, you don’t have to explain things over and over. Having everyone on board with complete transparency smooths the process and ensures an easier close. Not including a spouse or partner could be disastrous and break the deal at the very end.
More Ideas and Better Outcomes
As with anything, two heads are better than one in the franchise discovery process. Including the candidate’s partner means additional perspective. For example, the candidate may have experience in operations while the spouse may know more about marketing and advertising.
If the spouse will be involved with the business, they should be on the call to discuss their specific goals and vision for the business. Since the couple knows each other well and wants to see each other succeed for personal and professional reasons, they have additional motivation to make sure that the business operates well. Spouses will know each other’s strengths and weaknesses and will hold each other accountable during the process, which can ultimately increase efficiency and result in better outcomes.