2nd Family

A family-owned business, 2nd Family began as a result of our own experience in searching for in-home care for our grandmother. We discovered first-hand that there was a huge void between the level of care available and the level of care that we wanted for our own loved one. It was frustrating and emotionally draining for our family. Having gone through the process of trying to find someone to care for our grandmother, cousins Chad Tracey and Josh Markland immediately felt compelled to fill that void and help others dealing with similar situations by offering our clients a more personalized, organized, and transparent senior care experience.

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2nd Family Franchise Cost and Requirements for 2022


Through the tedious and frustrating process of finding appropriate options for their grandmother, founders Chad Tracey and Josh Markland quickly realized that the quality of care that was available did not meet the family's hopes and expectations. It was at this point that they felt someone had to fill the void between the level of care available in the marketplace and their own expectations. It was then that Chad and Josh decided to take on this challenge themselves.

Today, after developing and refining their vision of an in-home care and support services business model, they have shown that consistently providing the highest level of care is both possible and profitable and that making a positive difference in someone's life is truly rewarding. The 2nd Family commitment to quality care incorporates a blend of technology and personal customer service, a successful system that has won numerous awards and accolades.

This technology and process package includes 5 key areas of differentiation where 2nd Family adds unique value to the senior care business. First, 2nd Family University is a robust digital curriculum covering all aspects of the senior care business and is used to train new franchise owners as well as new employees at all franchise locations. Second, the Franchise Support program includes a digital library of instructional videos as well as access to a licensing consultant to walk a new franchise owner through the state licensing process. Third, the 2nd Family app allows for unparalleled access to pertinent information to both clients and caregivers alike. Fourth, using a managed-care approach, each family is assigned a RN Care Coordinator to manage the care process and supervise the caregivers. And finally, the entire franchise system is run on paperless, cloud-based software which includes every application needed to operate a home care agency.

Company Details

Established: 2011
First Unit Franchised: 2019
Franchised Units: 8
Company Owned Units: 1
States Registered In: Alabama - AL, Alaska - AK, Arizona - AZ, Arkansas - AR, Colorado - CO, Delaware - DE, Florida - FL, Georgia - GA, Idaho - ID, Iowa - IA, Kansas - KS, Kentucky - KY, Louisiana - LA, Maine - ME, Massachusetts - MA, Minnesota - MN, Mississippi - MS, Missouri - MO, Montana - MT, Nevada - NV, New Hampshire - NH, New Jersey - NJ, New Mexico - NM, North Carolina - NC, Ohio - OH, Oklahoma - OK, Oregon - OR, Pennsylvania - PA, South Carolina - SC, Tennessee - TN, Texas - TX, Vermont - VT, Virginia - VA, West Virginia - WV, Wyoming - WY
Canada Franchises: No
International Franchises: No

Support and Training Offered By 2nd Family

Financial Assistance Provided: Yes
Site Selection Assistance: Yes
Lease Negotiation Assistance: No
Recruiting Assistance: Yes
Cooperative Advertising: No
Each new franchise owner goes through our 6-week Pre-Opening course which walks through a step-by-step process of how to lay the foundation of the business. Included in the franchise fee is the use of a senior home care consulting firm that provides the franchise owner with a set of state-approved policies and procedures, and files for state licensure on behalf of the franchise owner. Once the Pre-Opening course has been completed and the state has approved the operating license application, the franchise owner comes to our support office for a week of hands-on training.

Once a new franchise is open for business and servicing clients, we do an on-site visit with that franchise owner to continue the training process and troubleshoot any problems. We are also very involved in the ongoing training of our franchise owners - both monthly and ad-hoc. We have a monthly call that covers business development activities, human resources activities, and a financial discussion. Our franchise owners also have a link to schedule time on our calendar whenever needed, so we do many ad-hoc video chats to help solve a problem or answer a quick question. Again, we like to offer a "human touch" approach with a ton of advanced technology available and running in the background.

2022 Franchise Requirements Needed to Own a 2nd Family Franchise.

What does a 2nd Family Franchise Cost?

2nd Family franchise fees for 2022:

Cash Investment: $92,520 - $150,039
Total Investment: $92,520 - $150,039
Minimum Net Worth: $350,000
Franchise Fee: $49,500
Royalty: 5%
Ad: 500
Item 19: Yes
Average Number of Employees: 5
Visa Candidates: No
Passive Ownership: No
Home-Based: No
B2B: No
Master Franchise Opportunities: Yes
Veteran Discount: Yes

Is 2nd Family a Semi Absentee Franchise with a Passive Ownership Opportunity?

No. 2nd Family is not a semi absentee franchise. The owner of the franchise (the franchisee) is expected to be involved in all aspects of day-to-day operations.

Is 2nd Family a Home Based franchise?

Yes. 2nd Family is a home based franchise opportunity.

What Do 2nd Family Franchise Owners Make?

Click here to find out how much 2nd Family franchisees make. 2nd Family offers an Item 19 in their Franchise Disclosure Document which provides financial information about select franchisees in their franchise system.

Is 2nd Family a Master Franchise Opportunity?

Yes. 2nd Family is a master franchise opportunity. A master franchisee is responsible to recruit, train and support franchisees in their territory.

Does 2nd Family Offer a Veteran Discount?

Yes. 2nd Family franchise does offer a veteran discount.

Does 2nd Family Work with E2 Visa and EB-5 Visa Candidates?

No. 2nd Family franchise does not work with E2 Visa and EB-5 Visa candidates.

Is 2nd Family Looking for Franchisees in Canada?

No. 2nd Family franchise is not looking for Canada franchisees.

Is 2nd Family Looking for International franchisees?

No. 2nd Family franchise is not looking for International franchisees.

Additional Information

Additional Categories

Senior Care, Recently Added Franchises

Number of Units Open


Cash Required

$100,000 - $250,000

Master Franchise


Passive Franchise


Home Based Franchise


Item 19 Franchise


Veteran Discount




Franchise Opportunities in Canada


International Franchise Opportunities


E2 Visa Franchise


2nd Family Franchises for Sale

Click Here to inquire about existing 2nd Family franchises for sale. We may have 2nd Family franchise resales. A franchise resale is an already established franchise owned by a franchisee and the franchisee is looking to sell their franchise.

The International Franchise Professionals Group (IFPG) is an internationally recognized membership-based franchise organization. IFPG Franchise Consultants guide aspiring business owners through the process of identifying and investing in franchise businesses. The IFPG represents more than 550 franchises. We do not represent all franchises listed here. By clicking on "Request a Consultation," you are agreeing to be contacted by one of our Certified Franchise Consultants to discuss franchise ownership.

About our rankings: The IFPG uses its internal data collected from our membership portal to identify which franchises had the most activity in the past week. This ranking system is not based on franchise sales, franchisee success rates or number of units open. Our ranking system should not be used to make a decision on which franchise to buy it was solely created for internal purposes and for our IFPG Members.