Through the tedious and frustrating process of finding
appropriate options for their grandmother, founders Chad Tracey and
Josh Markland quickly realized that the quality of care that was
available did not meet the family's hopes and expectations. It was
at this point that they felt someone had to fill the void between
the level of care available in the marketplace and their own
expectations. It was then that Chad and Josh decided to take on
this challenge themselves.
Today, after developing and refining their vision of an in-home
care and support services business model, they have shown that
consistently providing the highest level of care is both possible
and profitable and that making a positive difference in someone's
life is truly rewarding. The 2nd Family commitment to quality care
incorporates a blend of technology and personal customer service, a
successful system that has won numerous awards and accolades.
This technology and process package includes 5 key areas of
differentiation where 2nd Family adds unique value to the senior
care business. First, 2nd Family University is a robust digital
curriculum covering all aspects of the senior care business and is
used to train new franchise owners as well as new employees at all
franchise locations. Second, the Franchise Support program includes
a digital library of instructional videos as well as access to a
licensing consultant to walk a new franchise owner through the
state licensing process. Third, the 2nd Family app allows for
unparalleled access to pertinent information to both clients and
caregivers alike. Fourth, using a managed-care approach, each
family is assigned a RN Care Coordinator to manage the care process
and supervise the caregivers. And finally, the entire franchise
system is run on paperless, cloud-based software which includes
every application needed to operate a home care agency.