Hallmark Homecare

22 years of leadership in senior homecare. Hallmark Homecare is a direct placement agency to the family providing more affordable care than traditional models. Homebased. Very low overhead. Up to 100% financing within weeks. Strong competitive advantages. Quick ramp-up. Strong corporate support. Excellent validations. Strong item 19.

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Hallmark Homecare


Hallmark Homecare Franchise Cost and Requirements for 2024


Powerful competitive model. Up to 100% financing in weeks. Homebased - 0-2 employees. Fast ramp up to cash flow. Tremendous corporate training and support. Great validation and earnings potential.

Company Details

Established: 2013
Starting Franchising: 2022
Franchised Units: 35
Company Owned Units: 1

Hallmark Homecare Founder, Steve Everhart, first founded The Senior's Choice franchise in 1999 and grew it to over 700 agencies. Over time he experienced the challenges that traditional senior care businesses face and went on a journey to solve for seniors, caregivers and future franchisees. He founded Hallmark Homecare in 2013 with a mission to solve the challenges the senior care industry faced. The industry has been crippled with caregiver shortages and increasing costs of care and Hallmark Homecare was born as an alternative, streamlined approach to traditional agency models. The model offers services that are a WIN - WIN - WIN! for seniors, caregivers and franchisees.


Support and Training Offered By Hallmark Homecare

Initial Training

Hallmark Homecare has a strategic launch program to ensure franchisee success. It includes Level 1 (initial training) and Level 2.


All training at this level is home-based and can commence as soon as the franchise partnership is confirmed. It includes approximately 40 hours of home-based study.

  • Video-based training series
  • Industry overview
  • Marketing basics
  • Sales and development direction
  • One on one scheduled coaching
  • As needed (on demand) assistance
  • Business setup and growth planning
  • Corporate handles all recruitment and placement
  • Back-office tasks are handled by Corporate


Franchisees can quickly progress to Level 2, where they are trained to assume full, independent operation of their business. Support and training is ongoing after Level 2 is complete. Level 2 training includes an additional 40 hours of self-study and live instruction with the leadership team at the training center in Irvine, CA.

  • One-week of onsite training
  • Sales and marketing
  • Business administration and management
  • Client interview
  • Caregiver search and recruitment
  • One on one scheduled coaching
  • As needed (on demand) one-on-one assistance
  • Monthly webinars
  • Annual Convention and regional meetings

On-Going Support

One-on-one coaching starts at launch but is ongoing to support growth and success. Franchisees will also participate in continued education opportunities, conferences, and more to increase momentum and ensure sustainable success.

2024 Franchise Requirements Needed to Own a Hallmark Homecare Franchise.

What does a Hallmark Homecare Franchise Cost?

Hallmark Homecare franchise fees for 2024:

Registered in: Non-registration states, IN, MI, MN, SD, VA & WI.

Registration Pending: HI & ND

States Not Registered: CA, CO, CT, DE, IL, LA, ME, MD, MA, NJ, NY, OR, PA, RI, WA

Sold out markets: LA, NY, Columbia, SC, Huntsville, AL, Jacksonville, FL, Boca Raton, FL,  Richmond, VA, Chandler, AZ & Gilbert, AZ. 

Item 7 Investment Range: 1 Unit: $109,500 - $134,500 / Multi-Unit: $149,500 - $279,500

Required Net Worth: $200,000

Required Liquid Capital: $100,000

Franchise Fee: 1 Unit: $59,500 / 2 Units: $99,500 / 3 Units: $134,500

Royalty: 6%

Brand Fund: 1%

Item 19: Franchisee Gross Sales: $2,456,489 / Revenue Less Expenses: $405,717

Average Number of Employees: 0-2
Visa Candidates: No
Semi-Absentee Ownership: Yes
Home-Based: Yes
Master Franchise Opportunities: No
Veteran Discount: $5,000 off initial territory franchise fee

Is Hallmark Homecare a Semi Absentee Franchise with a Passive Ownership Opportunity?

Yes. Hallmark Homecare is a semi absentee franchise and allows passive ownership. A semi-absentee franchise is a business you could start and run while still maintaining a job or other obligation.

Is Hallmark Homecare a Home Based franchise?

Yes. Hallmark Homecare is a home based franchise opportunity.

What Do Hallmark Homecare Franchise Owners Make?

Click here to find out how much Hallmark Homecare franchisees make. Hallmark Homecare offers an Item 19 in their Franchise Disclosure Document which provides financial information about select franchisees in their franchise system.

Is Hallmark Homecare a Master Franchise Opportunity?

No. Hallmark Homecare is not a master franchise opportunity.

Does Hallmark Homecare Offer a Veteran Discount?

Yes. Hallmark Homecare franchise does offer a veteran discount.

Does Hallmark Homecare Work with E2 Visa and EB-5 Visa Candidates?

No. Hallmark Homecare franchise does not work with E2 Visa and EB-5 Visa candidates.

Is Hallmark Homecare Looking for Franchisees in Canada?

No. Hallmark Homecare franchise is not looking for Canada franchisees.

Is Hallmark Homecare Looking for International franchisees?

No. Hallmark Homecare franchise is not looking for International franchisees.

Where can I see Hallmark Homecare's FDD (Franchise Disclosure Document)?

Buying a Franchise Guide: What is a Franchise Disclosure Document?

When evaluating a franchise opportunity, reading and understanding the current version of their FDD is a necessity. Considering the benefits of franchising, such as established brand recognition and support from the franchisor, it's important to also take into account franchise fees and franchising royalty fees. Since most franchisors are privately owned companies, the current versions of their FDDs are typically not available unless requested directly from them.

Click here to connect with a Franchise Consultant who can help you obtain a copy quickly and for free. They can also guide you through the essential franchise questions to ask, ensuring you make a well-informed decision about your investment.

Additional Information

Additional Categories

Employment & Personnel, Home Services, Miscellaneous & Unique, Senior Care, Non Food Franchises

Number of Units Open


Cash Required

$50,000 - $100,000

Master Franchise


Passive Franchise


Home Based Franchise


Item 19 Franchise


Veteran Discount




Franchise Opportunities in Canada


International Franchise Opportunities


E2 Visa Franchise


Hallmark Homecare Franchises for Sale

Click Here to inquire about existing Hallmark Homecare franchises for sale. We may have Hallmark Homecare franchise resales. A franchise resale is an already established franchise owned by a franchisee and the franchisee is looking to sell their franchise.

The International Franchise Professionals Group (IFPG) is an internationally recognized membership-based franchise organization. IFPG Franchise Consultants guide aspiring business owners through the process of identifying and investing in franchise businesses. The IFPG represents more than 550 franchises. We do not represent all franchises listed here. By clicking on "Request a Consultation," you are agreeing to be contacted by one of our Certified Franchise Consultants to discuss franchise ownership.

About our rankings: The IFPG uses its internal data collected from our membership portal to identify which franchises had the most activity in the past week. This ranking system is not based on franchise sales, franchisee success rates or number of units open. Our ranking system should not be used to make a decision on which franchise to buy it was solely created for internal purposes and for our IFPG Members.