Why a Franchise?
Custom homes account for a quarter of the United States'
single-family market and more than 40 percent in some regions.
These residences earn many builders a premium, not just in pricing
and margin, but also prestige. With more than three decades in the
business, few companies know this better than Arthur Rutenberg
Homes. That's why custom builders looking to achieve a new level of
growth turn to our proven franchise program.
Be in business for yourself, not by
Companies serving custom home buyers tend to be small. According to
Census research, less than 2 percent of custom builders generate
more than $10 million in annual revenue. Many of these businesses
have limited resources. As a result, private home builders with the
tools and market reach of a larger organization enjoy a substantial
competitive advantage over their peers.
An Arthur Rutenberg Homes franchise combines the experience,
passion and local market knowledge of independent builders with the
business systems, architectural talent and proven marketing
strategies behind one of the country's most respected brands. These
tools open the potential for growth well beyond what many
entrepreneurs could realize on their own.
Why it Works
People want great, functional design that they can see,
experience and modify, and our model homes deliver that design.
Potential buyers who step inside one of our models experience
first-hand the elegance, drama, functionality and craftsmanship
that underlie Arthur Rutenberg Homes' reputation for quality. Each
is professionally furnished and staffed with a highly trained Sales
Team knowledgeable of our collection of the industry's best plans.
These assets, coupled with our ability to customize and price homes
in just 72 hours, can take franchise owners to a level well beyond
that of their custom builder competitors. With more than 20,000
homes sold to date, our sales process focuses on the things buyers
value most - design, personalization, rapid pricing and
Who we reach
Our expansive Design Collection and model home network cater to
discerning buyers, whether families, empty nesters, retirees or
single professionals who desire an unmatched custom home value. The
buyers we reach also include Baby Boomers, who represent a fourth
of the U.S. population and are nearing their peak years for a
second home purchase or retirement. In addition to our Personalized
Floorplan Process, Arthur Rutenberg Homes offers the flexibility to
build on a wide range of property that includes customer-owned
lots, infill or in-town sites, and master-planned communities of
all sizes. In fact, community developers welcome our model homes
and are typically eager to work with our well-respected franchises.
Few competing builders can present such a diverse range of choices
to potential buyers.
Who makes a good fit
Growing Builders: You're already in business and eager to take your
existing custom home building company to the next level. Talk to
one of our Group Vice Presidents to find out if an Arthur Rutenberg
Homes franchise can build on your success. Entrepreneurial
Executives: Your knowledge and career ambition have earned big
returns for companies in the home building industry. Now you're
ready to earn big returns for yourself.