There's nothing quite like starting the day with a cup of coffee. Americans drink billions of cups annually. A coffee franchisor to consider is Bad Ass Coffee of Hawaii. The brand was born in 1989 in Hawaii with the goal of spreading Hawaii coffee and other international coffees with a kick. The Bad Ass Hawaiian Coffee franchise is committed to sharing the warm hospitality of the Aloha Spirit with a store atmosphere that allows customers to relax and enjoy themselves. In addition to coffee, the coffee brand's menu includes expresso drinks, signature lattes, cold brew, and food options. The brand underwent a rebrand after being bought out by Royal Aloha Coffee, LLC in 2019. In 2020, new branding, packaging, and store designs were rolled out. The brand's attention-catching name is based on the legend of the donkeys of Kona, Hawaii, that would carry coffee beans down mountains. The natives called these donkeys the bad ass ones. Similar to the animal, the coffee brand can be stubborn but in a productive. The brand is very concerned about its sourcing, roasting and serving quality Hawaiian coffee and doing so with the Aloha Spirit.
The ideal candidate is passionate about the brand and serving a great product. As a franchisee, you can expect an initial investment that ranges between $401,500 - $778,000, which includes a franchisee fee of $35,000. Qualified candidates have a net worth requirement of $600,000 and at least $150,000 in liquid assets. Royalties are 6%. You will also be provided with great support and training every step of the way.