The Dunkin' franchise is one of the world's most recognizable and beloved franchises. It's famous trademark of America Runs on Dunkin' has been true for decades. In addition to its hot and iced coffee, the brand offers customers hot food, frozen drinks, donuts and pastries, and offers deals that make it competitive in price with Starbucks. It is also known for its famous campaign called "Making the Donuts." The brand has changed its name to just Dunkin' recently and made a concerted effort to be big in the expresso space, with lattes, cappuccinos, and macchiatos. Look into becoming a Dunkin' franchise owner today.  

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Dunkin' Franchise Cost and Requirements for 2024


The Dunkin' franchise started back In 1946, when Bill Rosenberg founded Industrial Luncheon Services, a company that delivered meals and snacks to workers in the Boston area. Over time, the success of Industrial Luncheon Services convinced Rosenberg to start The Open Kettle, which is a doughnut shop in Quincy, Massachusetts. Two years later, The Open Kettle changed its name to Dunkin' Donuts as customers would dunk a donut into their coffee. Today, Dunkin' Donuts stores can be found in over 32 countries, and they serve 70 varieties of doughnuts, along with hot and cold coffee drinks, bagels, breakfast sandwiches and other baked goods. Additionally, Dunkin' Donuts parent company, Dunkin' Brands Inc., also franchises Baskin-Robbins, and the two concepts are sometimes co-branded.

Furthermore, Dunkin’ Donuts focuses on keeping its loyal guests coming back for more. Its beverages, baked goods and snacks get customers going in the morning and keep them running all day long. Everything the company
does is designed for convenience, quality and customer satisfaction. National awards include
Coffee and baked goods category
Entrepreneur Magazine 2016 Franchise 500
Customer loyalty for 10 years
Brand Keys 2016
The company is constantly improving how it serve its guests with new types of coffee creations and flavors, limited
time offers and other products it thinks guests will love.
In order to broaden consumer reach and recognition, Dunkin’ Donuts partners with other prominent and
respected brands including JetBlue, The WhiteWave Food Company, J.M. Smucker and Keurig to get America Running on Dunkin' every way they can.

Company Details

Founded 1946
Canada Yes
International Yes 

Support and Training Offered By Dunkin'

The franchise offers On-The-Job Training for 165-255 hours and Classroom Training 6-51 hours. The company also offers third-party financing options for the franchise fee, startup costs, equipment, inventory, accounts receivable, and payroll.

2024 Franchise Requirements Needed to Own a Dunkin' Franchise.

What does a Dunkin' Franchise Cost?

Dunkin' franchise fees for 2024:

Initial Franchise Fee $40,000 - $90,000
Initial Investment $437,500 - $1,787,700
Net Worth Requirement $250,000 - $500,000
Cash Requirement $125,000 - $250,000
Veteran Incentives 20% off franchise fee for first five traditional restaurants
Royalty Fee 5.9%
Ad Royalty Fee 5%
Term of Agreement 20 years

Is Dunkin' a Semi Absentee Franchise with a Passive Ownership Opportunity?

No. Dunkin' is not a semi absentee franchise. The owner of the franchise (the franchisee) is expected to be involved in all aspects of day-to-day operations.

Is Dunkin' a Home Based franchise?

No. Dunkin' is not a home based franchise opportunity.

What Do Dunkin' Franchise Owners Make?

Click here to find out how much Dunkin' franchisees make. Dunkin' offers an Item 19 in their Franchise Disclosure Document which provides financial information about select franchisees in their franchise system.

Is Dunkin' a Master Franchise Opportunity?

Yes. Dunkin' is a master franchise opportunity. A master franchisee is responsible to recruit, train and support franchisees in their territory.

Does Dunkin' Offer a Veteran Discount?

Yes. Dunkin' franchise does offer a veteran discount.

Is Dunkin' Looking for Franchisees in Canada?

Yes. Dunkin' franchise is looking for Canada franchisees.

Is Dunkin' Looking for International franchisees?

Yes. Dunkin' franchise is looking for International franchisees.

Where can I see Dunkin''s FDD (Franchise Disclosure Document)?

Buying a Franchise Guide: What is a Franchise Disclosure Document?

When evaluating a franchise opportunity, reading and understanding the current version of their FDD is a necessity. Considering the benefits of franchising, such as established brand recognition and support from the franchisor, it's important to also take into account franchise fees and franchising royalty fees. Since most franchisors are privately owned companies, the current versions of their FDDs are typically not available unless requested directly from them.

Click here to connect with a Franchise Consultant who can help you obtain a copy quickly and for free. They can also guide you through the essential franchise questions to ask, ensuring you make a well-informed decision about your investment.

Additional Information

Additional Categories

Coffee, Food & Restaurants

Number of Units Open

100+ UNITS

Cash Required

More than $250,000

Master Franchise


Passive Franchise


Home Based Franchise


Item 19 Franchise


Veteran Discount




Franchise Opportunities in Canada


International Franchise Opportunities


Dunkin' Franchises for Sale

Click Here to inquire about existing Dunkin' franchises for sale. We may have Dunkin' franchise resales. A franchise resale is an already established franchise owned by a franchisee and the franchisee is looking to sell their franchise.

The International Franchise Professionals Group (IFPG) is an internationally recognized membership-based franchise organization. IFPG Franchise Consultants guide aspiring business owners through the process of identifying and investing in franchise businesses. The IFPG represents more than 550 franchises. We do not represent all franchises listed here. By clicking on "Request a Consultation," you are agreeing to be contacted by one of our Certified Franchise Consultants to discuss franchise ownership.

About our rankings: The IFPG uses its internal data collected from our membership portal to identify which franchises had the most activity in the past week. This ranking system is not based on franchise sales, franchisee success rates or number of units open. Our ranking system should not be used to make a decision on which franchise to buy it was solely created for internal purposes and for our IFPG Members.