The U.S. coffee market is estimated to be around $48 billion, and nearly half of Americans get their coffee from drive-thru businesses. An emerging coffee brand to consider is Wake Oasis Coffee. The North Carolina-based beach themed franchise specializes in coffee, teas, and other related items. As a franchisee, you are offered two franchise models: a drive-thru modular box shop or a retail storefront location. The drive-thru model was created with convenience and affordability in mind. The retail location usually ranges between 1,200 - 1,7000 sq. ft., with room for online and in-store orders as well as branded merchandise and coffee blends. Since its founding in 2008, Wake Oasis Coffee opened multiple locations in Apex, N.C., and is looking to expand with franchise partners across the countries. Available markets include North Carolina, South Carolina, Pennsylvania, Tennessee, Alabama, Kansas, Colorado, Montana, Wyoming, Oregon, Nevada, and more. As a franchisee, you benefit from a culture that values people and products, which leads to profits. You will also be supported and trained from beginning to end.
You can expect an initial training program that details everything you need to know about running the business properly. This program is broken down into classroom and on-the-job instruction regarding the brand's history, food preparation, marketing and advertising, and more. Ideal candidates value customer service and community. You can expect the initial investment to range between $225,350 - $586,300, which includes a $40,000 initial franchise fee. Royalty fees are 6%, and veterans are incentivized to invest with a $7,500 or $21,000 discount off the franchise fee.