Initial training is held at our Corporate Training
Center in Utah and is split between classroom training (28-53
hours) and on-the-job training (71-100 hours). The length and depth
of the training depend on the services the Franchise Owner wishes
to provide. Training includes management, dog training techniques,
marketing and sales, dog and human Psychology, effective management
of customers and dog's response to training, managing group dog
training classes, accounting, customer service, scheduling, and
reporting.
We assist new Owners with Grand Opening marketing
and execution as well as conduct a first-year check-in. We also
provide phone and technical support by administrative and training
staff as needed.
Dog Training Elite provides 7 days of opening
assistance during Grand Opening for no additional fee. We will also
visit the territory 3-5 days during the first 6 months and
additionally as needed by the Owner.
We have a Marketing Fund Fee of 1% of Gross Sales
paid weekly that is used to help grow the brand both nationally and
regionally. Our third-party company manages Google Adwords and
monitors SEO. We assist new Owners with setting up their social
media pages and provide a detailed posting guide. Our wrapped
vehicle is a moving billboard and we require that Franchise Owners
attend a minimum of six large and six small marketing events such
as farmers' markets, home shows, RV shows, and other similar events
each year.