Financial Assistance Provided: Yes, via 3rd party
Site Selection Assistance: Yes
Lease Negotiation Assistance: Yes
Recruiting Assistance: No
Co-Operative Advertising: No
Training: Our philosophy is that training never ends! We begin our
two-phase training program at Wag University in Colorado Springs,
Colorado. The first phase takes place over seven days when we
review our company philosophy, real estate, and construction,
marketing, and product training. The second phase occurs 4-6 weeks
before the store opens and includes the Franchise Owner working in
our corporate locations for 10 days. We require all new Owners and
their General Managers to take and pass an 80 question exam. Once
they pass initial training, our staff supports the new Owner by
being at their location 3 days prior and for 7 days after
opening.
Ongoing Support: At Wag N' Wash, we don't think our animal
companions are the only ones who should be spoiled! n order to
maximize success, we assign each owner a "Guide Dog," one of our
Franchise Support Experts. They assist with team management,
maintaining relationships with preferred vendors, offer training on
operational systems, and have weekly calls with new Owners. Also,
these experts never have more than 20 locations under their
viewpoint (franchise industry average is over 30 locations)
ensuring they always have a timely follow-up to specific
situations. In addition, our VP of Finance does monthly or
quarterly reviews with our Franchise Owners to ensure there are no
red flags.
Field Support: Our corporate team visits each location 4 times per
year to conduct an on-site audit and address any questions and
concerns from the Franchise Owner. President, Rob Flanagan also
visits each location at least once a year.
Marketing: Our Brand Building Fund is 1.5% of Monthly Gross
Revenues, and we require 3% of Gross Revenues to be spent on local
marketing efforts. The corporate marketing team visits each
location at least once a year and all Owners have a dedicated
marketing expert to speak with for specific needs. Corporate
creates marketing calendars for each Owner and designs and
evaluates the cost-effectiveness and negotiates rates for all
advertising. Our website is constructed to drive traffic to local
stores and marketing tactics range from Google Ad Words, Social
Media, geo-targeting, and traditional methods.
Annual Meeting: We do host an annual conference.