Enviro-Master Overview
Enviro-Master (EM) operates within the commercial cleaning
industry, but we're far from your typical janitorial service. We
don't focus on taking out trash, vacuuming, or sweeping. Instead,
Enviro-Master franchisees specialize in deep cleaning and
hygiene solutions - services that go well beyond basic
maintenance.
Rather than targeting "traditional" office or school accounts
that only require standard end-of-day cleaning, EM focuses on
storefront-based and high-traffic businesses that
demand consistent hygiene and sanitation standards. Our clients
include restaurants, fast-food chains, gas stations, auto
dealerships, fitness centers, entertainment venues, retail stores,
and large facilities with heavy public interaction.
The Enviro-Master Value Proposition
Our core message to clients centers on four key benefits:
- Risk Mitigation: Fewer germs mean less
cross-contamination and fewer slip-and-fall incidents - reducing
liability and improving workplace safety.
- Brand Enhancement: Clean, fresh-smelling
facilities elevate customer experience and strengthen brand equity,
helping attract and retain ideal, higher-value customers.
- Operational Relief: We eliminate the need for
internal staff to "go the extra mile" or for businesses to juggle
multiple outside vendors.
- Cost Efficiency: Our programs save clients
money on essential hygiene products like urinal screens, hand soap,
air fresheners, sanitizers, paper goods, and the dispensers that go
with them.
The Enviro-Master Business Model
Enviro-Master franchisees benefit from a proven model built
around seven essential business fundamentals. It's
not just about what we clean - it's about the kind of business you
own:
EM franchisees own a business with:
- Multiple, recurring revenue streams
- Resistance to economic and consumer demand shifts
- Services unlikely to be displaced by technology
- A massive, diverse customer base
- Mostly transient competition
- Low capital requirements
- High scalability - driven by low overhead and strong margins as
revenue grows
Why It Works
These fundamentals are the same principles that made our
predecessor brand, Swisher Hygiene (est. 1983 and
the pioneer of the restroom hygiene model), a resounding success -
eventually leading to its acquisition by renowned entrepreneur
Wayne Huizenga.
Enviro-Master continues that legacy, with corporate
account contracts across more than 100 major brands in North
America, helping franchisees accelerate market entry,
establish credibility, and drive profitability from day one.
In short: Enviro-Master combines a
recession-resistant, high-margin business model with a powerful
mission - protecting public health while helping business owners
maintain clean, safe, and profitable environments.
Does that sound like the kind of business you'd like to learn
more about?