Idolize Brows & Beauty

Idolize Brows & Beauty is a unique spa centered around the belief that you deserve beauty treatments without having to exceed your budget. Our specialty is eyebrow and facial threading. In addition Idolize offers beautifying and pampering services including lash extension, lash and brow tinting, body waxing, facials and premium products for eyes and brows.

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Idolize Brows & Beauty


Idolize Brows & Beauty Franchise Cost and Requirements for 2024


Idolize Brows & Beauty is a unique business model with very little competitors. We started in 2009 during the peak of the recession and have grown to 6 units throughout North Carolina and Virginia. We believe in repeat customer service, which means providing an excellent service so that client love and return back over and over again. Our Eyebrow and Facial Threading service which many know us for, is the best alternative to removing facial hair and has many benefits over waxing. On top of this, threading is a non-appointment based service and so there is no limitations to growth.

Our FDD has a great item 19, showing supportive financials that helps any prospect to see how they can succeed with an Idolize Franchise. We are a low cost, high margins business model, easy to manage, and unlimited growth potential.

Company Details

Established: 2009
First Unit Franchised: 2017
Franchise Units: 10 in TX, NH, NJ, NC, OH, GA, FL
Company Owned Units: 5 (all in NC)
Canada/International Franchises: No
Registered in all Non-Registered States, IN, MI, NY and WI

Mo Pandoria, CEO and Founder first opened the IDOLIZE Brows and Beauty doors in Charlotte, NC in 2009. As news about facial threading benefits spread and demand increased. Mo gave up his corporate-level day job as Director of Operations for a hospitality group and decided to invest his heart and soul into IDOLIZE Brows and Beauty. With a great deal of expertise in the retail and hospitality industry, he has now helped our business expand across North Carolina and beyond.  


Tanielle Luepkes, Franchise Operations Manager is responsible for managing and planning the franchising business of the company. With a proven track record of success, she is accountable for developing franchising opportunities and offering constant support to franchise owners to ensure the total success of both the franchisor and franchisee. Tanielle brings with her the wealth of experience, having previously helped a boutique fitness brand from scratch, resulting in the sale of 60 units before departure. She has also helped manage 5 fitness facilities, analyzing KPIs and implementing effective sales processes to drive growth and profitability. 


Maria Goodman, Lead Esthetician and Trainer is eagerly anticipating the start of her next chapter in Charlotte, NC. With 6 years of experience as a licensed esthetician and a total of 12 years working at spas, she has a passion for wellness and skincare. Maria strongly believes that educating clients is the key to achieving successful results, and she is excited to bring her background and experience to IDOLIZE Brows and Beauty. Her dedication to providing the highest quality services and personalized attention to each client makes her an excellent addition to the IDOLIZE team. 


Nicole Pappageorge, Marketing Coordinator got her start in the marketing industry in 2016 when she founded a swimwear company in Puerto Rico. Over the course of several years, she has designed websites, developed marketing strategies, and established brand guidelines for several startups across a span of industries. Nicole is passionate about traveling, and hiking, and holds her 200 Hr yoga certification, and teaches Hatha Yoga in her free time. She is currently studying to become an Ayurvedic Health Couch and is enrolled in Cornell University where she is studying UX/UI design.    


Lori Denman, Accounting Manager has provided accounting services in various industries for the last 20+ years. Her most recent position prior to joining IDOLIZE in January 2021 was for a medical communications/marketing company. Previous to that, Lori spent 4 years working in a CPA firm providing accounting services to multiple clients. Married to her high school sweetheart, Lori has two beautiful daughters and 2 grandsons she is "over the moon" for, as well as a rascally four-footed Golden Gopher, (no really he is a Golden Retriever we only call him a gopher because he digs) named Nash. 

Karen Sanchez, Franchise Development Manager is an experienced professional with a passion for helping small businesses expand and uncovering the unique qualities of luxury and premium brands. She holds a Bachelor's degree in Fashion Merchandising and Retailing, as well as an Associate's degree in Business Administration. She began her career in heavy highway construction but later transitioned to the luxury menswear industry. Karen has helped companies from various industries optimize their performance by understanding consumer behaviors and making intentional and strategic decisions. She is excited to support you in your next business venture.

Support and Training Offered By Idolize Brows & Beauty

Initial Training

Our training comes in 3 stages: Virtual, Corporate, and In-Spa. 

First, we go over many topics through live virtual training 

classes. This virtual training will go over our Operations Manual. 

Corporate - We bring in our Franchise Owners for 4 days, where they will sit with the corporate team for a day, and then spend 1 - 2 days in the Spa with one of our Spa trainers. This is where they get a feel of being in a Spa, and seeing the day-to-day transactions and activities. 

In-Spa - Weeks before they have their Grand Opening, a team will fly up to their location and provide In-Spa training to the Franchise Owner and hired team. This is very helpful to ensure the staff are following protocol, and we sign off on all systems and processes.

On-Going Support

 Assigned Business Coaching 

  • Daily/weekly check-in meetings with coach to discuss the start-up of the business and define any needed assistance. 

  • 6 months of standby assistance with Franchise Team by phone, email, text and ticketing system.   

  • On-site visit from Corporate within 6 months of opening. 

FranConnect - proprietary intranet system for support allowing access to documents, videos, etc.  

Phone Support and Ticketing System 

Marketing Team  

  • Grand Opening Marketing Strategies - Work with Marketing Team and FFM on successfully launching your Spa, focusing on increasing revenue.   

  • Digital Stack - Use of Brand tools and templates to simplify local Digital Marketing efforts. 

  • Weekly meetings with Marketing Coordinator to focus on local-marketing efforts.

2024 Franchise Requirements Needed to Own a Idolize Brows & Beauty Franchise.

What does a Idolize Brows & Beauty Franchise Cost?

Idolize Brows & Beauty franchise fees for 2024:

Investment Range: $380,704 - $460,303

Minimum Net Worth: $350,000

Minimum Liquid Capital: $150,000

Franchise Fee: $ 49,500
Royalty: 6%
Ad: 1%
Average Number of Employees: 3-5
Item 19: Yes
Visa Candidates: Yes
Semi-Absentee Ownership: Yes
Home Based: No
B2B: No
Master Franchise Opportunities: No
Veteran Discount: Yes - $2,500 off first territory franchise fee

Is Idolize Brows & Beauty a Semi Absentee Franchise with a Passive Ownership Opportunity?

Yes. Idolize Brows & Beauty is a semi absentee franchise and allows passive ownership. A semi-absentee franchise is a business you could start and run while still maintaining a job or other obligation.

Is Idolize Brows & Beauty a Home Based franchise?

No. Idolize Brows & Beauty is not a home based franchise opportunity.

What Do Idolize Brows & Beauty Franchise Owners Make?

Click here to find out how much Idolize Brows & Beauty franchisees make. Idolize Brows & Beauty offers an Item 19 in their Franchise Disclosure Document which provides financial information about select franchisees in their franchise system.

Is Idolize Brows & Beauty a Master Franchise Opportunity?

No. Idolize Brows & Beauty is not a master franchise opportunity.

Does Idolize Brows & Beauty Offer a Veteran Discount?

Yes. Idolize Brows & Beauty franchise does offer a veteran discount.

Does Idolize Brows & Beauty Work with E2 Visa and EB-5 Visa Candidates?

Yes. Idolize Brows & Beauty franchise does work with E2 Visa and EB-5 Visa candidates.

Is Idolize Brows & Beauty Looking for Franchisees in Canada?

No. Idolize Brows & Beauty franchise is not looking for Canada franchisees.

Is Idolize Brows & Beauty Looking for International franchisees?

No. Idolize Brows & Beauty franchise is not looking for International franchisees.

Where can I see Idolize Brows & Beauty's FDD (Franchise Disclosure Document)?

Buying a Franchise Guide: What is a Franchise Disclosure Document?

When evaluating a franchise opportunity, reading and understanding the current version of their FDD is a necessity. Considering the benefits of franchising, such as established brand recognition and support from the franchisor, it's important to also take into account franchise fees and franchising royalty fees. Since most franchisors are privately owned companies, the current versions of their FDDs are typically not available unless requested directly from them.

Click here to connect with a Franchise Consultant who can help you obtain a copy quickly and for free. They can also guide you through the essential franchise questions to ask, ensuring you make a well-informed decision about your investment.

Additional Information

Additional Categories

Hair Care & Beauty Salons, Health, Beauty & Nutrition, Non Food Franchises

Number of Units Open


Cash Required

$100,000 - $250,000

Master Franchise


Passive Franchise


Home Based Franchise


Item 19 Franchise


Veteran Discount




Franchise Opportunities in Canada


International Franchise Opportunities


E2 Visa Franchise


Idolize Brows & Beauty Franchises for Sale

Click Here to inquire about existing Idolize Brows & Beauty franchises for sale. We may have Idolize Brows & Beauty franchise resales. A franchise resale is an already established franchise owned by a franchisee and the franchisee is looking to sell their franchise.

The International Franchise Professionals Group (IFPG) is an internationally recognized membership-based franchise organization. IFPG Franchise Consultants guide aspiring business owners through the process of identifying and investing in franchise businesses. The IFPG represents more than 550 franchises. We do not represent all franchises listed here. By clicking on "Request a Consultation," you are agreeing to be contacted by one of our Certified Franchise Consultants to discuss franchise ownership.

About our rankings: The IFPG uses its internal data collected from our membership portal to identify which franchises had the most activity in the past week. This ranking system is not based on franchise sales, franchisee success rates or number of units open. Our ranking system should not be used to make a decision on which franchise to buy it was solely created for internal purposes and for our IFPG Members.