Planet Fitness

The Planet Fitness franchise sets itself apart from other gyms by being the "Judgement Free Zone" where everyone can feel comfortable working out no matter their fitness level. With state of the art equipment, weights and its signature 30-miunte Workout Circuit, anyone can get a great workout at a Planet Fitness facility. The gym was founded in 1992 when Michael Grondahl acquired a struggling gym. The brand is geared toward those who only occasionally go to the gym or are going to the gym for the first time. It is also known for having a pizza night every month and offering members bagels for breakfast. Tootsie rolls are available at all times. Stereotypical gym behavior, such as groaning and smashing weights to the ground, is discouraged with its "Lunk Alarm." 

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Planet Fitness


Planet Fitness Franchise Cost and Requirements for 2024


When the COVID-19 pandemic hit, health came the forefront of everyone's minds. Data shows that those who were most impacted by this pandemic had comorbidities, such as obesity and diabetes. A way to get in better shape is going to the gym. This is where the Planet Fitness franchise comes in. The "Judgement Free Zone" sets itself apart by making everyone feel comfortable working out no matter their fitness level. You can be an occasional gym user or joining the gym for the first time. This gym is for you because anyone can get a good workout at a Planet Fitness facility with its state of the art equipment, weights and signature 30- Minute Workout Circuit. The price to join is also one of the lowest in the industry because newbies are the target customers,  which is great for franchisors and franchisees to know.
The company refined its brand for a decade before starting to franchise in 2003 and strives to get the business of the 80% of the population over the age of 14 that doesn't have a gym membership. The brand has expanded to over 2,000 locations across 50 states and in Canada, Latin America, and Australia. It also has more than 15 million members. The company has a great national marketing campaign with commercials playing on the stereotypical "Lunk" who smashes weights and makes loud noises while working out. Additionally, the company is a main sponsor of The Biggest Loser,  which helps  the gym get a lot of national exposure and appeals to a customer base of out of shape people looking to reclaim their lives. Members can also purchase get merchandise and are encouraged to bring a friend along for free. 

Company Details

Founded: 1992
First Franchise: 2003
Canada: Yes 
International: Yes

Support and Training Offered By Planet Fitness

In terms of support and training, the company offers two weeks of training at its headquarters. Additionally, the company also offers ongoing assistance in the form of advertising, a phone line, safety procedures, meetings, newsletters, and a grand opening event.

2024 Franchise Requirements Needed to Own a Planet Fitness Franchise.

What does a Planet Fitness Franchise Cost?

Planet Fitness franchise fees for 2024:

Initial Franchise Fee
Initial Investment $936,600 - $4,558,000
Net Worth Requirement $3,000,000
Cash Requirement $1,500,000
Royalty Fee 7%
Ad Royalty Fee 9%
Term of Agreement 10 years

Is Planet Fitness a Semi Absentee Franchise with a Passive Ownership Opportunity?

No. Planet Fitness is not a semi absentee franchise. The owner of the franchise (the franchisee) is expected to be involved in all aspects of day-to-day operations.

Is Planet Fitness a Home Based franchise?

No. Planet Fitness is not a home based franchise opportunity.

What Do Planet Fitness Franchise Owners Make?

Click here to find out how much Planet Fitness franchisees make. Planet Fitness offers an Item 19 in their Franchise Disclosure Document which provides financial information about select franchisees in their franchise system.

Is Planet Fitness Looking for Franchisees in Canada?

Yes. Planet Fitness franchise is looking for Canada franchisees.

Is Planet Fitness Looking for International franchisees?

Yes. Planet Fitness franchise is looking for International franchisees.

Where can I see Planet Fitness's FDD (Franchise Disclosure Document)?

Buying a Franchise Guide: What is a Franchise Disclosure Document?

When evaluating a franchise opportunity, reading and understanding the current version of their FDD is a necessity. Considering the benefits of franchising, such as established brand recognition and support from the franchisor, it's important to also take into account franchise fees and franchising royalty fees. Since most franchisors are privately owned companies, the current versions of their FDDs are typically not available unless requested directly from them.

Click here to connect with a Franchise Consultant who can help you obtain a copy quickly and for free. They can also guide you through the essential franchise questions to ask, ensuring you make a well-informed decision about your investment.

Additional Information

Additional Categories

Fitness, Non Food Franchises

Number of Units Open

100+ UNITS

Cash Required

More than $250,000

Passive Franchise


Home Based Franchise


Item 19 Franchise




Franchise Opportunities in Canada


International Franchise Opportunities


Planet Fitness Franchises for Sale

Click Here to inquire about existing Planet Fitness franchises for sale. We may have Planet Fitness franchise resales. A franchise resale is an already established franchise owned by a franchisee and the franchisee is looking to sell their franchise.

The International Franchise Professionals Group (IFPG) is an internationally recognized membership-based franchise organization. IFPG Franchise Consultants guide aspiring business owners through the process of identifying and investing in franchise businesses. The IFPG represents more than 550 franchises. We do not represent all franchises listed here. By clicking on "Request a Consultation," you are agreeing to be contacted by one of our Certified Franchise Consultants to discuss franchise ownership.

About our rankings: The IFPG uses its internal data collected from our membership portal to identify which franchises had the most activity in the past week. This ranking system is not based on franchise sales, franchisee success rates or number of units open. Our ranking system should not be used to make a decision on which franchise to buy it was solely created for internal purposes and for our IFPG Members.