Planet Fitness Franchise Cost and Requirements for 2024

When the COVID-19 pandemic hit, health came the forefront of everyone's minds. Data shows that those who were most impacted by this pandemic had comorbidities, such as obesity and diabetes. A way to get in better shape is going to the gym. This is where the Planet Fitness franchise comes in. The "Judgement Free Zone" sets itself apart by making everyone feel comfortable working out no matter their fitness level. You can be an occasional gym user or joining the gym for the first time. This gym is for you because anyone can get a good workout at a Planet Fitness facility with its state of the art equipment, weights and signature 30- Minute Workout Circuit. The price to join is also one of the lowest in the industry because newbies are the target customers,  which is great for franchisors and franchisees to know.
The company refined its brand for a decade before starting to franchise in 2003 and strives to get the business of the 80% of the population over the age of 14 that doesn't have a gym membership. The brand has expanded to over 2,000 locations across 50 states and in Canada, Latin America, and Australia. It also has more than 15 million members. The company has a great national marketing campaign with commercials playing on the stereotypical "Lunk" who smashes weights and makes loud noises while working out. Additionally, the company is a main sponsor of The Biggest Loser,  which helps  the gym get a lot of national exposure and appeals to a customer base of out of shape people looking to reclaim their lives. Members can also purchase get merchandise and are encouraged to bring a friend along for free.