Pure Fitness

Pure Fitness is the US subsidiary of the PureGym Group – a market leader who disrupted the gym market and pioneered affordable fitness in the UK. PureGym markets itself as the challenger brand to more premium gym chains on the premise that a gym should be flexible, easy, and affordable for everyone. Since its founding, PureGym has become the largest gym chain in the U.K. and the second largest in Europe, with more than 500 locations in operation, with nearly 1.7 million members across three brands and five countries. Pure Fitness is committed to bringing high-quality, affordable gyms to everyone, everywhere in markets across the U.S. Technology is at the heart of the fitness franchise's model enabling the brand to keep prices low, offer flexible no commitment monthly memberships, and making it as easy to leave as it is to join. The ideal franchisee is passionate about customer service and health and wellness. 

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Pure Fitness

Pure Fitness Franchise Cost and Requirements for 2024


The Pure Fitness franchise is a profitable, large-scale gym business that is part of the booming fitness industry. As a subsidiary of PureGym Group, franchisees benefit from guidance and support from an experienced leadership team. Other selling points of the brand include proven formats for a wide range of site sizes and adaptability to property market/population concentrations; low CPA, which results in the reduction of the cost of growth; an out of the box' consumer app and website; and low staff costs that make up 9-12% of revenue (50% of industry average). Pure Fitness' pandemic-resistent and flexible model allows for success in any market and offers the perfect environment for anyone to achieve their health and wellness goals.
In addition to an established brand and reputation, owners can tap into the fitness brand's large global fitness family. When franchisees surround themselves with like-minded individuals who share their passion for health and fitness, they can be provided with invaluable support, motivation, and inspiration. The ideal franchise owner is goal oriented, driven, and wants to help their others achieve their fitness and wellness goals. Ideal candidates also meet the brand's financial requirements. In terms of the cash requirements, the candidate needs at least $500,000 in cash and other liquid assets and a net worth of $2 million. Absentee ownership opportunities are available for those looking to hire a manager to take care of the daily operations for the business. This allows them to keep a corporate job will running a successful fitness franchise. 


Company Details

Headquarters: Springfield, VA 22150
Founded: 2008
First franchise:  2020
Absentee: Yes
Mobile: No
Exclusive territory: Yes 
International: Yes
Canada: Yes

Support and Training Offered By Pure Fitness

Franchise owners have access to the brand's in-house real estate, gym design and development experts who can offer guidance and support from site selection through the construction phase. Additionally, the marketing team supports franchisee in raising awareness of the brand in-market. The highly experienced operations team helps entrepreneurs to develop and train the gym team and continually improve the business. On the technology side, the franchisor helps with franchisees on the IT development and execution.

2024 Franchise Requirements Needed to Own a Pure Fitness Franchise.

What does a Pure Fitness Franchise Cost?

Pure Fitness franchise fees for 2024:

Initial Franchise Fee: $40,000 - $50,000
Initial Investment: $399,500 - $2,968,500
Net Worth Requirement: $2,000,000
Cash Requirement: $500,000
Royalty Fee: 6%

Is Pure Fitness a Semi Absentee Franchise with a Passive Ownership Opportunity?

No. Pure Fitness is not a semi absentee franchise. The owner of the franchise (the franchisee) is expected to be involved in all aspects of day-to-day operations.

Is Pure Fitness a Home Based franchise?

No. Pure Fitness is not a home based franchise opportunity.

What Do Pure Fitness Franchise Owners Make?

Click here to find out how much Pure Fitness franchisees make. Pure Fitness offers an Item 19 in their Franchise Disclosure Document which provides financial information about select franchisees in their franchise system.

Is Pure Fitness Looking for Franchisees in Canada?

Yes. Pure Fitness franchise is looking for Canada franchisees.

Is Pure Fitness Looking for International franchisees?

Yes. Pure Fitness franchise is looking for International franchisees.

Where can I see Pure Fitness's FDD (Franchise Disclosure Document)?

Buying a Franchise Guide: What is a Franchise Disclosure Document?

When evaluating a franchise opportunity, reading and understanding the current version of their FDD is a necessity. Considering the benefits of franchising, such as established brand recognition and support from the franchisor, it's important to also take into account franchise fees and franchising royalty fees. Since most franchisors are privately owned companies, the current versions of their FDDs are typically not available unless requested directly from them.

Click here to connect with a Franchise Consultant who can help you obtain a copy quickly and for free. They can also guide you through the essential franchise questions to ask, ensuring you make a well-informed decision about your investment.

Additional Information

Additional Categories

Fitness, Non Food Franchises

Number of Units Open

100+ UNITS

Cash Required

More than $250,000

Passive Franchise


Home Based Franchise


Item 19 Franchise




Franchise Opportunities in Canada


International Franchise Opportunities


Pure Fitness Franchises for Sale

Click Here to inquire about existing Pure Fitness franchises for sale. We may have Pure Fitness franchise resales. A franchise resale is an already established franchise owned by a franchisee and the franchisee is looking to sell their franchise.

The International Franchise Professionals Group (IFPG) is an internationally recognized membership-based franchise organization. IFPG Franchise Consultants guide aspiring business owners through the process of identifying and investing in franchise businesses. The IFPG represents more than 550 franchises. We do not represent all franchises listed here. By clicking on "Request a Consultation," you are agreeing to be contacted by one of our Certified Franchise Consultants to discuss franchise ownership.

About our rankings: The IFPG uses its internal data collected from our membership portal to identify which franchises had the most activity in the past week. This ranking system is not based on franchise sales, franchisee success rates or number of units open. Our ranking system should not be used to make a decision on which franchise to buy it was solely created for internal purposes and for our IFPG Members.